Our treasure trove of knowledge and learnings.

Actionable, well-crafted insights to help grow B2B SaaS products (and your career) through story-driven, product-led content marketing

Featured resource

Product-Led Storytelling: What It Is; How to Leverage It

Learn what Product-Led Storytelling is. And how to leverage it to compel both investors and customers to buy your story and product.

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Actionable summaries of stories told by experts on how they grow brands (and their careers) with content from our Growing with Content podcast. And well-researched insights crafted in the VEC Studio.

I will send you a copy of our Content Quality Checklist –FOR FREE– when you subscribe.

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4 Things to Check When Hiring a B2B Content Marketing Lead

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Victor Eduoh

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How to Find (and What to Look for in) Great B2B SaaS Writers

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Victor Eduoh

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Audience-Building B2B Content Distribution Playbook

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Victor Eduoh

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How We Bake Distribution into B2B Content Marketing Strategies

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Victor Eduoh

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Hate Generic B2B Content Brief Templates? Try StoryBriefs & Outlines

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Victor Eduoh

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How to Build B2B Owned Audiences? Write for One ICP at a Time

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Victor Eduoh

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Demand-Generating Owned Media Funnel Framework for B2B Marketers

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Victor Eduoh

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SaaS Content Writing: A Product-Led Approach that Generates Demand

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Victor Eduoh

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Grammarly’s Marketing Strategy: Growing to 30+ Million Users via Content Marketing

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Victor Eduoh

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B2B User Generated Content: How to Maximize Its Full Potential

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Tamilore Sonaike

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Content Recall: Why Most B2B Blogs Don’t Bite (and How to Solve It)

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Victor Eduoh

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Why Information Gain & Helpful Content Update Favors Google, Not B2B Marketers

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Victor Eduoh

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How to Manage a Content Team: 9 Experts Share Their Insights

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Tamilore Sonaike

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Product Storytelling: How to Weave SaaS Products Into Content – and Drive Demand

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Tamilore Sonaike

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Point of View Marketing: How CMOs Make Prospects Prefer their Brand Over Competitors

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Vincent Otieno

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SaaS Customer Engagement— How to Boost it with Content Marketing

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Victoria Willie

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Thought Leadership Content Marketing: How Founders Can Attract Investors & Early Users

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Tamilore Sonaike

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Topic Clusters Content Strategy for Sales-Conscious B2B Marketers

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Victor Eduoh

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Neglecting Startup Marketing for Product Development? 7 B2B Founders Show It’s Bad

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Tamilore Sonaike

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The SEE (Show, Educate, Empower) Framework: An Effective Way to Craft B2B Content

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Jeremiah Ajayi

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Show, Don’t Just Tell: How to Craft Effective B2B SaaS Writing

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Victoria Willie

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A Newbie’s Pathway to Crafting Engaging SaaS Content

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Ubelejit Dandison

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How to Improve Your SaaS Sales Funnel in Days, Not Weeks

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Jessica Tee Orika

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SaaS Copywriting

5 mins read

SaaS Landing Page Copywriting: 6 Effective Tips to Improve Conversions

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Wale Adeyemi

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6 Steps to Develop a Powerful SaaS Content Marketing Strategy

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Wale Adeyemi

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How to Develop a Holistic Product-Led SaaS Content Strategy

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Victor Eduoh

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A 9-Step Formula to Craft SaaS Content that Converts (No MQLs)

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Victor Eduoh

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SaaS Copywriting

9 mins read

5 Amazing Product-Led SaaS Homepage Copywriting Examples

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Victor Eduoh

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Problem-Solving SaaS Content: How to Generate Real Demand With Your Writing

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Victoria Willie

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VC Content Marketing: Dissecting First Round Capital’s Brand Differentiating Content Playbook

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Jeremiah Ajayi

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Gated vs Ungated Content: What’s the Verdict for B2B Marketers in 2023?

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Tamilore Sonaike

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Product-Led Marketing: A No-Nonsense Guide for Series A CMOs

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Jeremiah Ajayi

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The Triangular Feedback Framework: A better way to give B2B content feedback

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Tamilore Sonaike

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SaaS Contextual Marketing: Turning Your Content Into Users-Acquiring Assets

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Sheriff Subair

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6 Great SaaS Content Writing Tips to Boost Your Blogs’ Impact

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Tamilore Sonaike

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Product-Led Growth Adoption Playbooks for Early- & Growth-Stage SaaS

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Victor Eduoh

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SaaS Copywriting

8 mins read

The Complete SaaS Copywriting Guide (Free Template) to Drive Growth

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Victor Eduoh

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Product-Led Storytelling: Exposing Ahrefs 3k Customers/Week Secret

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Victor Eduoh

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The Social Proof Formula that Works for SaaS & B2B Brands

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Jessica Tee Orika

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Content Marketing for SaaS: Ultimate Resource to Ignite Today’s Growth

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Victor Eduoh

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Goodbye B2B Buyer Personas; Hello ICP StoryScripts

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Victor Eduoh

Get our insights in your inbox

Actionable summaries of stories told by experts on how they grow brands (and their careers) with content from our Growing with Content podcast. And well-researched insights crafted in the VEC Studio.

I will send you a copy of our Content Quality Checklist –FOR FREE– when you subscribe.

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The Product-Led Storytelling B2B SaaS Content Studio. A VEC LLC., company, headquartered in Sheridan, Wyoming.

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