Show; Don’t Just Tell
Below are well-crafted guides for using relatable stories to show (not just tell) your B2B SaaS product unique value and drive growth.
Featured resource
The Product-Led Storytelling Playbook
Learn the foundational pillars and execution must-haves for using relatable stories to craft marketing and sales content that grow B2B SaaS products.
B2B Product Narrative & SaaS Product Storytelling Examples
Victor Eduoh
Increasing Customer Perceived Value: A SaaS Founder’s Guide
Victor Eduoh
Earning B2B Buyers’ Mindshare: A Guide for SaaS Startups
Victor Eduoh
Marketing to Existing Customers: A Guide for B2B SaaS Startups
Victor Eduoh
SaaS Customer Success Stories: Template for Writing & Using them Well
Victor Eduoh
Product-Led Content: How Mutiny Drives Enterprise Sales with It
Victor Eduoh
Growing a Startup to 2,100 Customers: This SaaS Founder Did it without Marketing
Victor Eduoh
How One SaaS Founder Wins Over Undecided, Tech Decision-Makers
Victor Eduoh
Use AI in B2B Content Marketing; But Never for These
Victor Eduoh
Product-Led Battlecards: Enabling Sales in a PLG Era
Victor Eduoh
4 Things to Check When Hiring a B2B Content Marketing Lead
Victor Eduoh
How to Find (and What to Look for in) Great B2B SaaS Writers
Victor Eduoh
Audience-Building B2B Content Distribution Playbook
Victor Eduoh
How We Bake Distribution into B2B Content Marketing Strategies
Victor Eduoh
Hate Generic B2B Content Brief Templates? Try StoryBriefs & Outlines
Victor Eduoh
How to Build B2B Owned Audiences? Write for One ICP at a Time
Victor Eduoh
Demand-Generating Owned Media Funnel Framework for B2B Marketers
Victor Eduoh
SaaS Content Writing: A Product-Led Approach that Generates Demand
Victor Eduoh
Grammarly’s Marketing Strategy: Growing to 30+ Million Users via Content Marketing
Victor Eduoh
B2B User Generated Content: How to Maximize Its Full Potential
Tamilore Sonaike
Content Recall: Why Most B2B Blogs Don’t Bite (and How to Solve It)
Victor Eduoh
Why Information Gain & Helpful Content Update Favors Google, Not B2B Marketers
Victor Eduoh
How to Manage a Content Team: 9 Experts Share Their Insights
Tamilore Sonaike
Product Storytelling: How to Weave SaaS Products Into Content – and Drive Demand
Tamilore Sonaike
Point of View Marketing: How CMOs Make Prospects Prefer their Brand Over Competitors
Vincent Otieno
SaaS Customer Engagement— How to Boost it with Content Marketing
Victoria Willie
Thought Leadership Content Marketing: How Founders Can Attract Investors & Early Users
Tamilore Sonaike
Topic Clusters Content Strategy for Sales-Conscious B2B Marketers
Victor Eduoh
Neglecting Startup Marketing for Product Development? 7 B2B Founders Show It’s Bad
Tamilore Sonaike
The SEE (Show, Educate, Empower) Framework: An Effective Way to Craft B2B Content
Jeremiah Ajayi
Show, Don’t Just Tell: How to Craft Effective B2B SaaS Writing
Victoria Willie
A Newbie’s Pathway to Crafting Engaging SaaS Content
Ubelejit Dandison
How to Improve Your SaaS Sales Funnel in Days, Not Weeks
Jessica Tee Orika
SaaS Landing Page Copywriting: 6 Effective Tips to Improve Conversions
Wale Adeyemi
6 Steps to Develop a Powerful SaaS Content Marketing Strategy
Wale Adeyemi
How to Develop a Holistic Product-Led SaaS Content Strategy
Victor Eduoh
A 9-Step Formula to Craft SaaS Content that Converts (No MQLs)
Victor Eduoh
5 Amazing Product-Led SaaS Homepage Copywriting Examples
Victor Eduoh
Problem-Solving SaaS Content: How to Generate Real Demand With Your Writing
Victoria Willie
VC Content Marketing: Dissecting First Round Capital’s Brand Differentiating Content Playbook
Jeremiah Ajayi
Gated vs Ungated Content: What’s the Verdict for B2B Marketers in 2023?
Tamilore Sonaike
Product-Led Marketing: A No-Nonsense Guide for Series A CMOs
Jeremiah Ajayi
The Triangular Feedback Framework: A better way to give B2B content feedback
Tamilore Sonaike
SaaS Contextual Marketing: Turning Your Content Into Users-Acquiring Assets
Sheriff Subair
6 Great SaaS Content Writing Tips to Boost Your Blogs’ Impact
Tamilore Sonaike
Product-Led Growth Adoption Playbooks for Early- & Growth-Stage SaaS
Victor Eduoh
The Complete SaaS Copywriting Guide (Free Template) to Drive Growth
Victor Eduoh
Product-Led Storytelling: Exposing Ahrefs 3k Customers/Week Secret
Victor Eduoh
The Social Proof Formula that Works for SaaS & B2B Brands
Jessica Tee Orika
Content Marketing for SaaS: Ultimate Resource to Ignite Today’s Growth
Victor Eduoh
Goodbye B2B Buyer Personas; Hello ICP StoryScripts
Victor Eduoh
Crafted with ❤️ in Port Harcourt