The Product-Led Storytelling Newsletter
Show; Don’t Just Tell
Well-researched guides on strategizing and using resonant stories to execute B2B content programs that show (not just tell) your SaaS product’s unique value.
Featured resource
The Product-Led Storytelling Playbook
Learn the foundational pillars and execution must-haves for using relatable stories to craft marketing and sales content that grow B2B SaaS products.
11 MINS READ
Want Great B2B SaaS Content? Use ICP StoryScripts—Not Just Personas
Victor Eduoh
10 MINS READ
Want Great B2B Content Briefs? Use StoryBriefs & Outlines
Victor Eduoh
9 MINS READ
B2B Thought Leadership Content: 4 Lessons from 7 Execs
Victor Eduoh
8 MINS READ
Keywords vs Ideas: What Yields Great SaaS Content?
Victor Eduoh
9 MIN READ
A Proven Template for Choosing Great SaaS Content Ideas
Victor Eduoh
12 MINS READ
5 Great Product-Led SaaS Homepage Copywriting Examples
Victor Eduoh
9 MINS READ
Why Your B2B SaaS Needs a Chief Storytelling Officer (CSO)
Victor Eduoh
9 MIN READ
B2B Product Narrative & SaaS Product Storytelling Examples
Victor Eduoh
8 MINS READ
Increasing Customer Perceived Value: A SaaS Founder’s Guide
Victor Eduoh
9 MINS READ
Earning B2B Buyers’ Mindshare: A Guide for SaaS Startups
Victor Eduoh
Marketing to Existing Customers: A Guide for B2B SaaS Startups
Victor Eduoh
17 MINS READ
SaaS Customer Success Stories: Template for Writing & Using them Well
Victor Eduoh
15 MINS READ
Product-Led Content: How Mutiny Drives Enterprise Sales with It
Victor Eduoh
10 MINS READ
Growing a Startup to 2,100 Customers: How a Solo SaaS Founder Did It
Victor Eduoh
10 MIN READ
How One SaaS Founder Wins Over Undecided, Tech Decision-Makers
Victor Eduoh
10 MINS READ
Use AI in B2B Content Marketing; But Never for These
Victor Eduoh
10 MINS READ
Product-Led Battlecards: Enabling Sales in a PLG Era
Victor Eduoh
10 Min
4 Things to Check When Hiring a B2B Content Marketing Lead
Victor Eduoh
10 MINS READ
How to Find (and What to Look for in) Great B2B SaaS Writers
Victor Eduoh
9 MINS READ
Audience-Building B2B Content Distribution Playbook
Victor Eduoh
12 mins read
How We Bake Distribution into B2B Content Marketing Strategies
Victor Eduoh
10 mins read
How to Build B2B Owned Audiences? Write for One ICP at a Time
Victor Eduoh
12 mins
Demand-Generating Owned Media Funnel Framework for B2B Marketers
Victor Eduoh
10 mins read
SaaS Content Writing: A Product-Led Approach that Generates Demand
Victor Eduoh
10 mins read
Grammarly’s Marketing Strategy: Growing to 30+ Million Users via Content Marketing
Victor Eduoh
7 mins read
Gated vs Ungated Content: What’s the Verdict for B2B Marketers?
Tamilore Sonaike
8 mins read
B2B User Generated Content: How to Maximize Its Full Potential
Tamilore Sonaike
7 mins read
Content Recall: Why Most B2B Blogs Don’t Bite (and How to Solve It)
Victor Eduoh
7 mins read
Why Information Gain & Helpful Content Update Favors Google, Not B2B Marketers
Victor Eduoh
7 mins read
How to Manage a Content Team: 9 Experts Share Their Insights
Tamilore Sonaike
8 mins read
Product Storytelling: How to Weave SaaS Products Into Content – and Drive Demand
Tamilore Sonaike
10 mins read
Point of View Marketing: How CMOs Make Prospects Prefer their Brand Over Competitors
Vincent Otieno
11 mins read
SaaS Customer Engagement— How to Boost it with Content Marketing
Victoria Willie
11 mins read
Thought Leadership Content Marketing: How Founders Can Attract Investors & Early Users
Tamilore Sonaike
11 mins read
Neglecting Startup Marketing for Product Development? 7 B2B Founders Show It’s Bad
Tamilore Sonaike
8 mins read
Show, Don’t Just Tell: How to Craft Effective B2B SaaS Writing
Victoria Willie
9 mins read
A Newbie’s Pathway to Crafting Engaging SaaS Content
Ubelejit Dandison
8 mins read
Problem-Solving SaaS Content: How to Generate Real Demand With Your Writing
Victoria Willie
7 mins read
VC Content Marketing: Dissecting First Round Capital’s Brand Differentiating Content Playbook
Jeremiah Ajayi
10 mins read
The Triangular Feedback Framework: A better way to give B2B content feedback
Tamilore Sonaike
5 mins read
6 Great SaaS Content Writing Tips to Boost Your Blogs’ Impact
Tamilore Sonaike
Crafted with ❤️ in Port Harcourt