Show; Don’t Just Tell
Well-researched guides on strategizing and using resonant stories to execute B2B content programs that show (not just tell) your SaaS product’s unique value.
Featured resource
The Product-Led Storytelling Playbook
Learn to use relatable stories to craft marketing and sales content that grow B2B SaaS products. Subscribe below. Get the Product-Led Storytelling Playbook–and 2 others–in your welcome email, free.
You’re Not a Writer—And Don’t Even Be a Content Marketer
Victor Eduoh
Want Great B2B SaaS Content? Use ICP StoryScripts—Not Just Personas
Victor Eduoh
Want Great B2B Content Briefs? Use StoryBriefs & Outlines
Victor Eduoh
B2B Thought Leadership Content: 4 Lessons from 7 Execs
Victor Eduoh
Keywords vs Ideas: What Yields Great SaaS Content?
Victor Eduoh
A Proven Template for Choosing Great SaaS Content Ideas
Victor Eduoh
5 Great Product-Led SaaS Homepage Copywriting Examples
Victor Eduoh
Why Your B2B SaaS Needs a Chief Storytelling Officer (CSO)
Victor Eduoh
B2B Product Narrative & SaaS Product Storytelling Examples
Victor Eduoh
Increasing Customer Perceived Value: A SaaS Founder’s Guide
Victor Eduoh
Earning B2B Buyers’ Mindshare: A Guide for SaaS Startups
Victor Eduoh
Marketing to Existing Customers: A Guide for B2B SaaS Startups
Victor Eduoh
SaaS Customer Success Stories: Template for Writing & Using them Well
Victor Eduoh
Product-Led Content: How Mutiny Drives Enterprise Sales with It
Victor Eduoh
Growing a Startup to 2,100 Customers: How a Solo SaaS Founder Did It
Victor Eduoh
How One SaaS Founder Wins Over Undecided, Tech Decision-Makers
Victor Eduoh
Use AI in B2B Content Marketing; But Never for These
Victor Eduoh
Product-Led Battlecards: Enabling Sales in a PLG Era
Victor Eduoh
4 Things to Check When Hiring a B2B Content Marketing Lead
Victor Eduoh
How to Find (and What to Look for in) Great B2B SaaS Writers
Victor Eduoh
Audience-Building B2B Content Distribution Playbook
Victor Eduoh
How We Bake Distribution into B2B Content Marketing Strategies
Victor Eduoh
How to Build B2B Owned Audiences? Write for One ICP at a Time
Victor Eduoh
Demand-Generating Owned Media Funnel Framework for B2B Marketers
Victor Eduoh
SaaS Content Writing: A Product-Led Approach that Generates Demand
Victor Eduoh
Grammarly’s Marketing Strategy: Growing to 30+ Million Users via Content Marketing
Victor Eduoh
Gated vs Ungated Content: What’s the Verdict for B2B Marketers?
Tamilore Sonaike
B2B User Generated Content: How to Maximize Its Full Potential
Tamilore Sonaike
Content Recall: Why Most B2B Blogs Don’t Bite (and How to Solve It)
Victor Eduoh
Why Information Gain & Helpful Content Update Favors Google, Not B2B Marketers
Victor Eduoh
How to Manage a Content Team: 9 Experts Share Their Insights
Tamilore Sonaike
Product Storytelling: How to Weave SaaS Products Into Content – and Drive Demand
Tamilore Sonaike
Point of View Marketing: How CMOs Make Prospects Prefer their Brand Over Competitors
Vincent Otieno
SaaS Customer Engagement— How to Boost it with Content Marketing
Victoria Willie
Thought Leadership Content Marketing: How Founders Can Attract Investors & Early Users
Tamilore Sonaike
Neglecting Startup Marketing for Product Development? 7 B2B Founders Show It’s Bad
Tamilore Sonaike
Show, Don’t Just Tell: How to Craft Effective B2B SaaS Writing
Victoria Willie
A Newbie’s Pathway to Crafting Engaging SaaS Content
Ubelejit Dandison
Problem-Solving SaaS Content: How to Generate Real Demand With Your Writing
Victoria Willie
VC Content Marketing: Dissecting First Round Capital’s Brand Differentiating Content Playbook
Jeremiah Ajayi
The Triangular Feedback Framework: A better way to give B2B content feedback
Tamilore Sonaike
6 Great SaaS Content Writing Tips to Boost Your Blogs’ Impact
Tamilore Sonaike
Crafted with ❤️ in Port Harcourt