Show; Don’t Just Tell

Below are well-crafted guides for using relatable stories to show (not just tell) your B2B SaaS product unique value and drive growth.

Featured resource

The Product-Led Storytelling Playbook

Learn the foundational pillars and execution must-haves for using relatable stories to craft marketing and sales content that grow B2B SaaS products.

B2B Product Narrative & SaaS Product Storytelling Examples

Victor Eduoh

Increasing Customer Perceived Value: A SaaS Founder’s Guide

Victor Eduoh

Earning B2B Buyers’ Mindshare: A Guide for SaaS Startups

Victor Eduoh

Marketing to Existing Customers: A Guide for B2B SaaS Startups

Victor Eduoh

SaaS Customer Success Stories: Template for Writing & Using them Well

Victor Eduoh

Product-Led Content: How Mutiny Drives Enterprise Sales with It

Victor Eduoh

Growing a Startup to 2,100 Customers: This SaaS Founder Did it without Marketing

Victor Eduoh

How One SaaS Founder Wins Over Undecided, Tech Decision-Makers

Victor Eduoh

Use AI in B2B Content Marketing; But Never for These

Victor Eduoh

Product-Led Battlecards: Enabling Sales in a PLG Era

Victor Eduoh

4 Things to Check When Hiring a B2B Content Marketing Lead

Victor Eduoh

How to Find (and What to Look for in) Great B2B SaaS Writers

Victor Eduoh

Audience-Building B2B Content Distribution Playbook

Victor Eduoh

How We Bake Distribution into B2B Content Marketing Strategies

Victor Eduoh

Hate Generic B2B Content Brief Templates? Try StoryBriefs & Outlines

Victor Eduoh

How to Build B2B Owned Audiences? Write for One ICP at a Time

Victor Eduoh

Demand-Generating Owned Media Funnel Framework for B2B Marketers

Victor Eduoh

SaaS Content Writing: A Product-Led Approach that Generates Demand

Victor Eduoh

Grammarly’s Marketing Strategy: Growing to 30+ Million Users via Content Marketing

Victor Eduoh

B2B User Generated Content: How to Maximize Its Full Potential

Tamilore Sonaike

Content Recall: Why Most B2B Blogs Don’t Bite (and How to Solve It)

Victor Eduoh

Why Information Gain & Helpful Content Update Favors Google, Not B2B Marketers

Victor Eduoh

How to Manage a Content Team: 9 Experts Share Their Insights

Tamilore Sonaike

Product Storytelling: How to Weave SaaS Products Into Content – and Drive Demand

Tamilore Sonaike

Point of View Marketing: How CMOs Make Prospects Prefer their Brand Over Competitors

Vincent Otieno

SaaS Customer Engagement— How to Boost it with Content Marketing

Victoria Willie

Thought Leadership Content Marketing: How Founders Can Attract Investors & Early Users

Tamilore Sonaike

Topic Clusters Content Strategy for Sales-Conscious B2B Marketers

Victor Eduoh

Neglecting Startup Marketing for Product Development? 7 B2B Founders Show It’s Bad

Tamilore Sonaike

The SEE (Show, Educate, Empower) Framework: An Effective Way to Craft B2B Content

Jeremiah Ajayi

Show, Don’t Just Tell: How to Craft Effective B2B SaaS Writing

Victoria Willie

A Newbie’s Pathway to Crafting Engaging SaaS Content

Ubelejit Dandison

How to Improve Your SaaS Sales Funnel in Days, Not Weeks

Jessica Tee Orika

SaaS Copywriting

5 mins read

SaaS Landing Page Copywriting: 6 Effective Tips to Improve Conversions

Wale Adeyemi

6 Steps to Develop a Powerful SaaS Content Marketing Strategy

Wale Adeyemi

How to Develop a Holistic Product-Led SaaS Content Strategy

Victor Eduoh

A 9-Step Formula to Craft SaaS Content that Converts (No MQLs)

Victor Eduoh

SaaS Copywriting

9 mins read

5 Amazing Product-Led SaaS Homepage Copywriting Examples

Victor Eduoh

Problem-Solving SaaS Content: How to Generate Real Demand With Your Writing

Victoria Willie

VC Content Marketing: Dissecting First Round Capital’s Brand Differentiating Content Playbook

Jeremiah Ajayi

Gated vs Ungated Content: What’s the Verdict for B2B Marketers in 2023?

Tamilore Sonaike

Product-Led Marketing: A No-Nonsense Guide for Series A CMOs

Jeremiah Ajayi

The Triangular Feedback Framework: A better way to give B2B content feedback

Tamilore Sonaike

SaaS Contextual Marketing: Turning Your Content Into Users-Acquiring Assets

Sheriff Subair

6 Great SaaS Content Writing Tips to Boost Your Blogs’ Impact

Tamilore Sonaike

Product-Led Growth Adoption Playbooks for Early- & Growth-Stage SaaS

Victor Eduoh

SaaS Copywriting

8 mins read

The Complete SaaS Copywriting Guide (Free Template) to Drive Growth

Victor Eduoh

Product-Led Storytelling: Exposing Ahrefs 3k Customers/Week Secret

Victor Eduoh

The Social Proof Formula that Works for SaaS & B2B Brands

Jessica Tee Orika

Content Marketing for SaaS: Ultimate Resource to Ignite Today’s Growth

Victor Eduoh

Goodbye B2B Buyer Personas; Hello ICP StoryScripts

Victor Eduoh