Try Product-Led Storytelling 🔥
Our story-driven, product-led content approach helps you:
Tell your product’s story
Earn prospects’ mindshare
Create & capture demand.
We didn’t have the expertise or time to execute high-quality content creation that explains the value our product brought to the table.
That’s where VEC came in.
Along with getting us ranked on Google’s first page for a handful of buyer-intent keywords and dozens of relevant search terms we couldn't get from all our previous marketing efforts, VEC pretty much defined the roadmap for our content strategy and helped us execute on that.
Andrew Woo; CO-FOUNDER & CEO, HONEYCART
Why Product-Led Storytelling?
Story-driven, product-led content is how we strategize and weave B2B SaaS products into well-crafted pieces. Our approach transforms each content you’d publish into a funnel that:
1. Attract & filter target Personas,
2. shows your product’s unique value,
3. Persuades engaged readers to convert:
“We're happy with how these have progressed - thank you for learning our product in this short timeframe and we like how these have been woven well into the articles.”
AMANDA LIEU
DIRECTOR OF BRAND, PRODUCT MARKETING & GROWTH.
“Reading the content you guys have written so far has given me a newfound confidence in our product succeeding. You guys explain really well how our product can help managers listen to feedback better and you provide just the right statistics and information to entice curiosity. This is truly product-led content, and you’ve exceeded my expectations.”
JAMIE VERNON
PRODUCT MARKETING LEAD.
“We used VEC to develop a content strategy for our website and digital channels, and we've since had nothing but praise for Victor and his team. We saw a lot of little details that have made a huge difference in how we approach content creation for SEO. But more importantly for storytelling and being able to help our prospects and customers better understand the value of our product.”
KRISTIN HICKS
STRATEGIC MARKETING DIRECTOR.
We're happy with how these have progressed - thank you for learning our product in this short timeframe and we like how these have been woven well into the articles.
AMANDA LIEU
DIRECTOR OF BRAND, PRODUCT MARKETING & GROWTH
Reading the content you guys have written so far has given me a newfound confidence in our product succeeding. You guys explain really well how our product can help managers listen to feedback better and you provide just the right statistics and information to entice curiosity. This is truly product-led content, and you’ve exceeded my expectations.
JAMIE VERNON
PRODUCT MARKETING LEAD, DOVICO
We used VEC to develop a content strategy for our website and digital channels, and we've since had nothing but praise for Victor and his team. We saw a lot of little details that have made a huge difference in how we approach content creation for SEO. But more importantly for storytelling and being able to help our prospects and customers better understand the value of our product.
KRISTIN HICKS
STRATEGIC MARKETING DIRECTOR, BLACKTHORN
“We're happy with how these have progressed - thank you for learning our product in this short timeframe and we like how these have been woven well into the articles.”
AMANDA LIEU
DIRECTOR OF BRAND, PRODUCT MARKETING & GROWTH
“Reading the content you guys have written so far has given me a newfound confidence in our product succeeding. You guys explain really well how our product can help managers listen to feedback better and you provide just the right statistics and information to entice curiosity. This is truly product-led content, and you’ve exceeded my expectations.”
JAMIE VERNON
PRODUCT MARKETING LEAD
“We used VEC to develop a content strategy for our website and digital channels, and we've since had nothing but praise for Victor and his team. We saw a lot of little details that have made a huge difference in how we approach content creation for SEO. But more importantly for storytelling and being able to help our prospects and customers better understand the value of our product.”
KRISTIN HICKS
STRATEGIC MARKETING DIRECTOR
SaaS people 
our work
We've written, been featured or mentioned on:
You'll get more than content.
Work with VEC, and you’ll get free access to our Founder, a rated content strategy and [product-led] storytelling GrowthMentor:
Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more. He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.
Carsten Pleiser
B2B SaaS PLG Leader & Co-founder
Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor!
Swaathishree Sridhar
Growth & Product Marketer
Victor is great! He is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction on how to approach writing content that the customer will value. He took extra time to walk us through his process, and gave us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Sara Amin
Marketing Coordinator
Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more. He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.
Carsten Pleiser
B2B SaaS PLG Leader & Co-founder
Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor!
Swaathishree Sridhar
Growth & Product Marketer
Victor is great! He is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction on how to approach writing content that the customer will value. He took extra time to walk us through his process, and gave us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Sara Amin
Marketing Coordinator
Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more. He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.
Carsten Pleiser
B2B SaaS PLG Leader & Co-founder
Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor!
Swaathishree Sridhar
Growth & Product Marketer
Victor is great! He is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction on how to approach writing content that the customer will value. He took extra time to walk us through his process, and gave us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Sara Amin
Marketing Coordinator
You’ll love our workflow.
..personalized to your business needs.
Strategy
Production
Distribution
Get in touch
For every client, VEC assembles a 5-people team to strategize, produce, design, edit, and distribute story-driven, product-led content. Our work will build your brand narrative, earn your prospects’ mindshare, generate and capture demand.
