Grow with Product-Led Storytelling
VEC’s unique story-driven, product-led content approach helps tech founders & B2B marketers:
Tell their product’s story
Earn prospects’ mindshare
Create & capture demand.



We didn’t have the expertise or time to execute high-quality content creation that explains the value our product brought to the table.
That’s where VEC came in.
Along with getting us ranked on Google’s first page for a handful of buyer-intent keywords and dozens of relevant search terms we couldn't get from all our previous marketing efforts, VEC pretty much defined the roadmap for our content strategy and helped us execute on that.
Andrew Woo; CO-FOUNDER & CEO, HONEYCART

Why Product-Led Storytelling?
As shown below, it’s how we weave your product into well-crafted stories (not generic SEO content) your ICPs will love, subtly transforming each piece into a funnel that:
1. Attract & filter target Personas,
2. shows your product’s unique value,
3. Persuades engaged readers to convert:













SaaS people our work
We've written, been featured or mentioned on:













You'll get more than content.
Work with VEC, and you’ll get free access to our Founder, a rated content strategy and [product-led] storytelling GrowthMentor:

















You’ll love our workflow.
..personalized to your business needs.

Strategy
- Topical Research
- Content Marketing Strategy
- Customer Research
- Pains & Keywords’ Research
- Product Use Cases’ Analysis
- ICP StoryScripts
- Initial 6-month Content Plan

Production
- Brand & Style Guides
- Content Ideation
- StoryBriefs & Outlines
- Designs & Illustrations
- Draft Reviews
- Plagiarism Checks
- Editing & Proofreading

Distribution
- Blog Management
- CMS Uploads
- On-page Optimization
- Promotion & OUtreach
- Social Excerpts
- Email Newsletter Excerpts
- Reports
Get in touch
For every client, VEC assembles a 5-people creative team to strategize, produce, design, edit, and distribute story-driven, product-led content. Our goal is to help build your brand narrative, earn your prospects’ mindshare, generate and capture demand.
