Earn brand recall & inbound inquiries —through stories
We use relatable stories to craft marketing and sales content B2B buyers would really read—with your SaaS product subtly woven in. The Northstar of our Product-Led Storytelling approach is helping you earn brand recall that leads to qualified inbound sales inquiries.
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Why Product-Led Storytelling? And Why Now?
It’s really simple.
B2B software buyers, like you, are inundated. Which explains why generic marketing articles and sales outreach are getting ignored or swiftly marked as spam. Hoping prospects will remember you and your B2B SaaS product through content they ignored or marked as spam is like hoping cows will miraculously develop wings and start flying. Such magic is reserved for Hollywood movies.
To be remembered when buying committees assemble, you must give B2B prospects a compelling reason to care. It starts by getting them to admire your vision, mission, and points of view well ahead of time. You achieve this by showing (not just telling) how your product solves their problems differently from competitors also clamoring for their attention.
Product-Led Storytelling entails that:
You have a lovely vision, and your team is building a great B2B SaaS product. Good. We’d help tell your product’s story, with emphasis on what’s unique about what you’re building. You’ve managed to acquire a handful of customers happily using your product to solve critical business problems. Excellent. We’d use their success stories to inform crafting story-driven sales and marketing content prospects can relate to. This way, we’ll show (and not just tell) B2B buyers how others are uniquely using your product to solve problems and achieve desired outcomes. As illustrated above, both of these done well builds you owned audiences of advocates and prospects more likely to come inbound when they are ready to buy (or expand).
This is why we coined Product-Led Storytelling and designed its many execution frameworks. It’s how we strategize, craft, and distribute story-driven, product-led content that differentiates B2B SaaS products, earns buyers’ mindshare, and compel conversions.
As we did for HoneyCart:
“Goodnews! Omar was able to close 2 out of the 3 demos on the spot. They were some of the hottest leads we got from the latest story-driven content pieces you guys created. The 3rd will be ready in 6 months’ time.”
We’d leverage three pillars to build a custom Product-Led Storytelling execution strategy for your SaaS startup (see image below).
And execute it via 3 content types:
1. Thought leadership that educates target buyers about your narrative and PoVs, and how your product is different from the competition
2. How-to guides that show (and not just tell) how your product uniquely solves target buyers problems, and
3. Sales enablement/customer marketing resources that enable your sales team to guide users into buyers and nudge accounts’ expansions:
Wondering what others (Growth and Marketing Leaders) think about Product-Led Storytelling? Hear it from them:
A little heads up, though. Our sweetspot is working with B2B SaaS startups selling to mid-market and enterprise buyers, where thoughtful content makes a lot of difference in closing high ACV accounts. To see if we’d be a fit for you…
Victor Eduoh
founder, vec.studio
I look forward to chatting with you.
Crafted with ❤️ in Port Harcourt