Product-Led Content
Storytelling Happens Here

VEC delivers high-quality content marketing executed via product storytelling to help B2B SaaS and VC companies earn mindshare.

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I love this [approach] on Product-Led Growth. Keep stirring the pot 😉!

WES BUSH

Founder & CEO

You’ll be in nice company

B2B SaaS & VC firms trust
VEC’s Product-Led Storytelling approach

I love this [approach] on Product-Led Growth. Keep stirring the pot 😉!

Wes Bush

Founder & CEO, ProductProduct-Led Institute

Wes Bush

Founder & CEO, Product-Led Institute

You’ll be in nice company

B2B SaaS & VC firms trust
VEC’s Product-Led Storytelling approach

We didn’t have the expertise or time to execute high-quality content creation that explains the value our product brought to the table.

That’s where VEC came in.

Along with getting us ranked on Google’s first page for a handful of buyer-intent keywords and dozens of relevant search terms we couldn't get from all our previous marketing efforts, VEC pretty much defined the roadmap for our content strategy and helped us execute on that.

Andrew Woo; CO-FOUNDER & CEO, HONEYCART

Product-Led Growth 

needs new content

marketing mindset.

So VEC reimagined the old playbooks. And designed Product-Led Storytelling, a new B2B content approach that helps you: 

1. Attract & filter target ICPs,

2. Engage & show how your product solves their problems,

3. Convert engaged readers into fans & new product users:

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We're happy with how these have progressed - thank you for learning our product in this short timeframe and we like how these have been woven well into the articles.
AMANDA LIEU
DIRECTOR OF BRAND, PRODUCT MARKETING & GROWTH
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Reading the content you guys have written so far has given me a newfound confidence in our product succeeding. You guys explain really well how our product can help managers listen to feedback better and you provide just the right statistics and information to entice curiosity. This is truly product-led content, and you’ve exceeded my expectations.
JAMIE VERNON
PRODUCT MARKETING LEAD, DOVICO
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We used VEC to develop a content strategy for our website and digital channels, and we've since had nothing but praise for Victor and his team. We saw a lot of little details that have made a huge difference in how we approach content creation for SEO. But more importantly for storytelling and being able to help our prospects and customers better understand the value of our product.
KRISTIN HICKS
STRATEGIC MARKETING DIRECTOR, BLACKTHORN
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We're happy with how these have progressed - thank you for learning our product in this short timeframe and we like how these have been woven well into the articles.
AMANDA LIEU
DIRECTOR OF BRAND, PRODUCT MARKETING & GROWTH
Slide
Reading the content you guys have written so far has given me a newfound confidence in our product succeeding. You guys explain really well how our product can help managers listen to feedback better and you provide just the right statistics and information to entice curiosity. This is truly product-led content, and you’ve exceeded my expectations.
JAMIE VERNON
PRODUCT MARKETING LEAD, DOVICO
Slide
We used VEC to develop a content strategy for our website and digital channels, and we've since had nothing but praise for Victor and his team. We saw a lot of little details that have made a huge difference in how we approach content creation for SEO. But more importantly for storytelling and being able to help our prospects and customers better understand the value of our product.
KRISTIN HICKS
STRATEGIC MARKETING DIRECTOR, BLACKTHORN
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We're happy with how these have progressed - thank you for learning our product in this short timeframe and we like how these have been woven well into the articles.
Amanda Lieu
Director of Brand, Product Marketing & Growth, SEON
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Reading the content you guys have written so far has given me a newfound confidence in our product succeeding. You guys explain really well how our product can help managers listen to feedback better and you provide just the right statistics and information to entice curiosity. This is truly product-led content, and you’ve exceeded my expectations.
JAMIE VERNON
PRODUCT MARKETING LEAD, DOVICO
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We used VEC to develop a content strategy for our website and digital channels, and we've since had nothing but praise for Victor and his team. We saw a lot of little details that have made a huge difference in how we approach content creation for SEO. But more importantly for storytelling and being able to help our prospects and customers better understand the value of our product.
KRISTIN HICKS
STRATEGIC MARKETING DIRECTOR, BLACKTHORN
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See our process →
Let's talk ↓

SaaS people ❤️ our work

We've been featured, mentioned, or written for

You'll get more than content.

Working with VEC also gives you free access to our Founder, a rated content and storytelling strategy mentor on GrowthMentor:

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Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more. He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.
Carsten Pleiser
B2B SaaS PLG Leader & Co-founder of Paperless.io
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Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor!
Swaathishree Sridhar
Growth & Product Marketer, FreshSales
Slide
Victor is great! He is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction on how to approach writing content that the customer will value. He took extra time to walk us through his process, and gave us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Sara Amin
Marketing Coordinator, DemandHub
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Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more. He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.
Carsten Pleiser
B2B SaaS PLG Leader & Co-founder of Paperless.io
Slide
Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor!
Swaathishree Sridhar
Growth & Product Marketer, FreshSales
Slide
Victor is great! He is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction on how to approach writing content that the customer will value. He took extra time to walk us through his process, and gave us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Sara Amin
Marketing Coordinator, DemandHub
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Slide
Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more. He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.
Carsten Pleiser
B2B SaaS PLG Leader & Co-founder of Paperless.io
Slide
Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor!
Swaathishree Sridhar
Growth & Product Marketer, FreshSales
Slide
Victor is great! He is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction on how to approach writing content that the customer will value. He took extra time to walk us through his process, and gave us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Sara Amin
Marketing Coordinator, DemandHub
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You'll go beyond SEO

VEC knows SEO in and out. But we go beyond SEO, using storytelling to execute content marketing that builds your brand narrative, generates demand, and inbound qualified pipeline.

Just wanted to let you know that the article (after VEC’s rewrite) has been hovering at the #1 spot on Google for the following keywords “best employee engagement survey alternative.

I looked at it again today and in Canada, they have it as the featured snippet There’s not a huge amount of traffic to this term, but still wanted to say awesome job

Jamie Vernon; Product Marketing Lead, Dovico

You’ll love our workflow.

..personalized to your business needs.

Strategy

  • Topical Research
  • Content Marketing Strategy
  • Customer Research
  • Pains & Keywords’ Research
  • Product Use Cases’ Analysis
  • ICP StoryScripts
  • Initial 6-month Content Plan

Production

  • Brand & Style Guides
  • Content Ideation
  • StoryBriefs & Outlines
  • Designs & Illustrations
  • Draft Reviews
  • Plagiarism Checks
  • Editing & Proofreading

Distribution

  • Blog Management
  • CMS Uploads
  • On-page Optimization
  • Promotion & OUtreach
  • Social Excerpts
  • Email Newsletter Excerpts
  • Reports

Get in touch

For every client, VEC assembles a 5-people creative team to strategize, produce, design, edit, and distribute high-quality content crafted with storytelling. Our goal is to help build your brand narrative, earn mindshare, generate and capture demand.

Work with VEC →
Work with VEC →
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