Not just another AI content or PMM agency.
VEC Studio does Product-Led Storytelling. I, Victor Eduoh, coined the term and designed its frameworks for executing product storytelling that double as growth-driving product marketing for B2B SaaS startups.
—My vision
Help make the global web more valuable & useful, one story for one person at a time.
Imagine a global web with well-crafted, resonant stories for anyone looking for tech solutions to solve their problems. When you work with VEC Studio, that’s the world you’re building.
—My values
I keep four values at heart designing strategic product narratives or executing Product-Led Storytelling.
Growth, Helping Others Grow
I believe we rise by lifting others. From teammates to clients and partners, I only consider it “growth” if it helped others “grow.”
Care, Really Mean It
I believe prospects are humans, not bots or tools. I ensure all content is crafted to truly solve their problems and not just for conversion metrics.
Show, Don’t Just Tell
I have a problem-solving mindset. As such, all VEC Studio-crafted content shows (not just tells) how a product solves customer pain points.
Different, Not Better
I don’t believe in ‘bettering’ the competition. I believe in being different with a unique narrative and point of view that truly stands out.
—My inventions
From years of work in the trenches, below are some frameworks I invented and developed for growing B2B SaaS products through narrative design and story-driven content execution.
Narrative Design Framework
Every conceivable SaaS niche now has 15+ competitors vying for the same share of mindshare and wallets. Why should customers and investors choose you over others? That’s what I developed this framework, after years of studying outstanding startups and experimenting, to help B2B SaaS founders and PMM Leads solve.
FCCS [Feature Clusters’ Content Strategy]
HubSpot invented SEO topic clusters in 2016. But the goal was mainly to outsmart Google and outrank the competition on the SERPs. For this AI era, I took it many steps further. My FCCS framework puts your Product Narrative at the top and your features as product storytelling pillars. Building this way transform content execution into a powerful product marketing engine that show (not just tell) how your product solves problems along the typical journey.
Product-Led Storytelling
My flagship invention, Product-Led Storytelling was my response to the outdated, MQL-focused content marketing that wasn’t fit for the Product-Led Growth era. The rise of AI makes it more potent. This unique content crafting approach uses storytelling to show (and not just tell) target ICPs how your product solves their problems. The goal? To transform each content piece you publish into a sales funnel of its own.
ICP StoryScripts
Personas tell who your target audiences are. Jobs To Be Done (JTBD) tells what jobs your ICPs’ want to solve. Some experts advocate for the former. Others swear by the latter. We found a problem with choosing one over the other. For your story-driven content to resonate, it must appeal to the reader’s person. To solve their problems with content, you must know those problems first. Buyer personas helped us with the latter, JTDB tackled the latter. So I fused both and developed ICP StoryScripts.
StoryBriefs & Outlines
If you agree SEO shouldn't be the de facto way of doing B2B content marketing, you’re not alone. But to make way for scaling story-driven, product-led content with or without AI, I needed briefs not entirely focused on SEO. I looked around, researched deeply, and because I couldn’t find anything worth replacing SEO briefs with, built StoryBriefs & Outlines.
Join VEC Studio
Fancy my vision and values?
Join Victor Eduoh in building VEC Studio if you love hard work and crave thinking deeply, strategizing, and becoming a Product-Led Storytelling pro. Email me at careers@vec.studio, or check out open roles below:
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Crafted with ❤️ in Port Harcourt