Learn the Frameworks for Crafting Story-Driven, Product-Led Content

Get the worksheets and frameworks for creating ICP StoryScripts and building StoryBriefs & Outlines. Also learn how to combine both for crafting story-driven, product-led content that stands out, gets read, and drives demand

4.98/5 from mentees on GrowthMentor

Marketing managers, tech founders, and content marketers I’ve mentored with bits of these frameworks say it helps them strategize and craft better content with storytelling.

Hear it from them:

Victor is extremely knowledgeable about product storytelling, and has really deep knowledge about content strategy. Because he’s such a strategic thinker, he also helped me dig deeper into other problems like my value prop, so I could get the foundation of the storytelling right.

He was really thoughtful about asking the right questions and helping me focus on solving the right problems. I will definitely be booking with him again when I need to think strategically about the stories, topics, and content I want to write.

Anna Zaleska ‧ B2B Content Strategy Consultant at PromoPrep.

Go Beyond Bland Personas, JTBD Theories, SEO Briefs

People spend hours watching movies in one go. Give the same people a SaaS content piece; the average time you’d likely get is a mere 37 seconds. 

It begs a crucial question:

What do movies and Netflix Shows have that makes them hold people’s attention for so long that is lacking in SaaS content marketing pieces?

The answer: Storytelling!

And it usually follows a pattern: A lead character WHO is in trouble finds a guide that shows her WHAT to do to overcome the obstacle. The guide tells her WHY she must act a certain way to achieve success and avoid failure.

Leverage the same storytelling pattern in movies, and you’ll craft B2B articles that hold target readers’ attention and compels them to convert. Sadly, this is difficult for content marketers because we use bland buyer personas, JTBD theories, and SEO-focused briefs — templates not designed for storytelling.

This is why I designed the frameworks I teach in this course.

You’ll learn how to create ICP StoryScripts, build StoryBriefs & Outlines, and combine them for crafting story-driven, product-led content that follows the same storytelling principle movies leverage.  

Specifically, this course teaches you the use of storytelling to address the WHAT, WHO, WHY, etc., of target readers, so you can compel them to convert:

ICP StoryScripts, StoryBriefs & Outlines Creation Course for Crafting Story-Driven Product-Led Content

Get the resources, worksheets, and frameworks for creating ICP StoryScripts and building StoryBriefs & Outlines. You’ll also learn how to combine both for crafting & distributing story-driven, product-led content pieces that drive demand and builds your personal brand.

Our content team did a training with Victor. We looked at live examples of putting StoryBriefs & Outlines together.

It helped us really understand the right way to craft content [through storytelling], what the goals should be, and setting up those foundational things most content writers don’t necessarily look at in the beginning.

Kristen Hicks ‧ Strategic Marketing Director at Blackthorn.

In 6 Cohesive Modules,

26 Video Lessons:

You’ll Create ICP StoryScripts

Every good story has a WHAT, WHO, WHY, etc. 

You’ll learn how to take the good in B2B buyer personas and JTBD (Jobs To Be Done) theory to create ICP StoryScript Docs. Then you’d see how to always come up with new scripts that address the WHO, WHAT, and WHY, etc., of ICPs when crafting story-driven SaaS content. 

You’ll build StoryBriefs & Outlines

SEO-focused briefs aren’t built for storytelling. But storytelling alone doesn't guarantee organic discovery. 

You’ll learn how to brief & outline content for a story-driven content execution without losing touch of your crucial organic discovery and ranking goals.

You’ll Craft Story-Driven, Product-Led Content 

This course is practical.

You’ll see, step-by-step, how to combine both frameworks (ICP StoryScripts and StoryBriefs & Outlines) in researching and crafting story-driven SaaS pieces, using VEC’s unique Product-Led Storytelling 9-step approach. 

Victor Eduoh

About Course Author

Victor Eduoh coined Product-Led Storytelling.

He’s the Founder & Lead Strategist at VEC.studio, where his creative team crafts story-driven, product-led content that earn mindshare and generates demand for B2B SaaS & VC companies. Victor is a Product Marketing Alliance Global Ambassador and a GrowthMentor, mentoring marketing executives on content marketing strategy creation and execution through storytelling. His work for OpenView Partners was awarded one of the most valuable SaaS content in 2020. 

Outside work, Victor loves scouting rare marketing talent and grooming them into creative superstars. He spends a great deal of his time tendering to his lovely wife, Omôsede –his hearthrod, and his son, Enóbòng

Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more.

He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.

Carsten Pleiser ‧ Founder & CEO at Design Buffs.

Course Modules

The practical things you'll learn in this course.



1. Welcome & course goals.

2. Making the most of the course. 

3. Downloadable, PDF course slides.



1. Today’s three (3) content problems. 

2. Diagnosing for solving today’s content problems. 



1. ICP StoryScripts – the what/why behind them. 

2. Download ICP StoryScript Framework creation worksheet doc.

3. Identifying your true ICPs. 

4. Researching ICP pain points per segment.

5. Uncovering the why behind pain points, building your ICP StoryScript doc.



1. StoryBriefs & Outlines – the what/why behind them. 

2. Download StoryBriefs & Outlines Framework.

3. Building the StoryBrief-ing section.

4. The 3-part Outlining section.

5. Outcomes of StoryBriefing & Outlining.



1. Choosing keywords or content ideas. 


3. Picking who to write for. 

4. StoryBrief-ing & Outlining.

5. Laying a Product-Led content execution foundation.



1. Choosing and aligning storytelling angles.

2. The right way to weave a SaaS product into content.

3. Making room for CTAs & prompting action.

Course Bonuses

Buy the course, get lifetime access to all course materials and lessons, and exclusive resources my team at the VEC Studio are using to craft and distribute story-driven, product-led content for B2B SaaS & VC firms.

Non-Story-Driven, Product-Led Content Tear-downs

Watch as I take two published pieces from reputable B2B SaaS companies and tear them down, pointing how you could improve them via a story-driven, product-led approach. 

Product-Led Storytelling Content Quality Checklist

The same Content Quality Checklist (CQC) we use in editing and ensuring all articles adhere to our unique Product-Led Storytelling approach, all yours for keeps.

Story-Driven, Product-Led Content Tear-downs

Watch as I teardown two, well-crafted story-driven, product-led content. You will see what they do exceptionally well and learn how to replicate the same when crafting content.

Excerpts & Organic Distribution Playbook

 You don’t use storytelling to craft an exceptional piece for a target reader and wait on Google for rankings. Get the playbook we use to draft and get content in front of ICPs.

Do I Qualify to Teach this?

I’ll let you be the judge.

But here’s my story.

I coined Product-Led Storytelling in 2020. Since then, I’ve experimented and worked tirelessly to design frameworks to ease using storytelling to weave SaaS products into B2B content without turning readers off.

Through various iterations, I started noticing patterns that worked. I applied these patterns and adjusted how we crafted content marketing pieces at VEC.studio. The results were amazing: Big brands like People AI, OpenView Partners, Klue, etc., converted into customers directly from our content.  

Fascinated by this unique approach to SaaS content creation, from time to time, I get requests from aspiring content marketers, content managers, tech founders, etc., to share my process with them. This is how I got invited to become a Growth Mentor a few months after I coined Product-Led Storytelling in 2020.

In short, clients have also requested that I teach them how we use storytelling to make the content pieces we craft for them so outstanding.

And don’t take that from me:

This is perfect. Great Job.

If you ever offer a course or webinar on how you research and compile these types of product-led, story-driven articles/blogs then I’d be very interested.

Jamie Vardy ‧ Former Product Marketing Lead at Dovico.

Two Frameworks for Crafting Story-Driven, Product-Led Content.

All In One Course

All the resources, worksheets, and frameworks for creating ICP StoryScripts and building StoryBriefs & Outlines. You’d also learn how to combine both for crafting and distributing story-driven, product-led content pieces that earns mindshare, drives demand, and makes you a much better SaaS content marketer.


Buy the course and access all content and bonuses.



  • Lifetime Access
  • Access to All Modules
  • Access to All Bonuses
  • Immediate Start



Everything in Course, plus a private coaching call with Victor.



  • Lifetime Access
  • Access to All Modules
  • Access to All Bonuses
  • Immediate Start
  •  Private coaching call



Everyone who writes SaaS content can benefit from this course.

But it is not a beginner or SaaS content writing 101 course. Aspiring and in-house content marketers, content managers, and tech founders with some SaaS content writing experience will benefit the most from this course. 

WHY IS CRAFTING Story-driven, product content crucial?

Consider this.

Across the cutthroat competitive SaaS landscape, hundreds of thousands, if not millions, of content pieces are published daily. There is so much noise out there. 

If you create me-too content, you’re essentially setting yourself up for failure. If you escape the me-too content trap but create articles nobody reads, it’s still no good. Using storytelling your target readers can resonate with is how you appeal to them—weaving your product into that content helps you show (not just tell) them how to solve their problems and drive conversion.

So, yeah, I think it is crucial.


My name is Victor Eduoh.

I coined Product-Led Storytelling, and from where came the frameworks (which I also invented) I teach in this course.

And I drink my cool aid: I teach the same frameworks I currently use to produce story-driven, product-led content in this course. The same ones helping VEC convert executives at enterprise brands like OpenView Partners, Klue, Exceed AI, People AI, etc., directly from reading our content.


Fair warning: This is not a fill-in-the-blanks templated course.

You’ll learn the principles and get the frameworks for crafting SaaS content with storytelling. Principles and frameworks don’t tell you exactly what to do; they point you in the right and unlock your creativity. 

In other words, you’ll learn how to think differently about crafting SaaS content and how to inject creative storytelling into your articles so they stand out. 


No, it is just $200 for lifetime access.

Other content marketing courses sell for $497, $789, and $999+. But most regurgitate existing info or give you templates to beat SEO to its game and outrank competitors. They don’t tackle the most critical question: Will people actually read your content if you rank high and amass traffic?

This course helps you address that all-important question, so when you think of it, $200 isn’t expensive for the crucial problem it solves.

WHAT’s missing in this course?

You won’t be watching Oscar-winning cinematographed videos, and I’m not sitting in a private jet or rented beach house.

It is just me webcam-recording this course in my home office in Port Harcourt, Nigeria. Sharing the same storytelling principles and frameworks I’m using to reach target readers, earn mindshare, and build businesses online with just the written word.


It depends on you.

If you complete all course modules and immediately start implementing what you learn, you should create your ICP StoryScript Doc and build your first StoryBriefs & Outline in one week. If you apply the lessons, craft 3-6 story-driven, product-led content, and follow our organic distribution tactics, you should start seeing results in 2-3 months.

If you do nothing (or are not ready to roll up your sleeves), you won’t get any results.

Can I get a refund?


Once you purchase this course you unlock access to the storytelling principles I teach, downloable worksheets, and unique frameworks I invented. Because I cannot retrieve these original ideas from you once you have accessed them, I cannot make refunds. 

Does the course come with email or call support?

Not really. 

This is a self-guided online course. I’ve simplified everything to the barest minimum so you can understand the principles I teach and apply the provided frameworks without support. It’s why I insist that this isn’t a beginner or SaaS Content Writing 101 course.

If you pay for the private coaching call, you’re paying for the time I’ll invest into reviewing your work and making recommendations for making them better. 

However, inside the course learning area, you have the option of sending me an email should anything out of the ordinary happen, which is unlikely anyway. 

Do I get lifetime access?


You can access this course (and always come back to reference it) for as long as you want without ever paying a dime again. Pay once, keep the course forever. 

Okay, What happens Next If I want to enroll?

Click on Get Lifetime Access, and you’ll start learning right away. 

Craft Story-Driven, Product-Led Content

Enroll for the ICP StoryScripts, StoryBriefs & Outlines Creation Course; Learn the principles and get the frameworks for crafting SaaS content with  storytelling. 

Hi again, 

There’s great power in crafting articles people actually read.

It’s like having a secret source that earns a piece of your target ICPs’ mindshare each time they find your content.

If you’ve come this far, I can bet hearing about me from someone who read my piece or reading a piece of mine yourself played a part. That’s the result of crafting story-driven content. You, too, can get prospects to consume content and remember you (when they’re ready to buy) if you learn to apply never-changing storytelling principles to create your next SaaS content marketing pieces. 

The frameworks I teach in this course will help you. 

Victor Eduoh