What you'll learn.

No one gets hired to do marketing per se —whether that's getting more media mentions or creating initial product hype. Long-term, Founders & VCs care less about feel-good 'marketing' badges because no one takes them to the bank.

What about amassing emails, slapping MQL & SQL tags on them, hoping your sales team will perform magic? Most, if not all, are vanity metrics. And you know you should do better!

Enter Product Qualified Leads (PQLs). 

• Learn what PQLs are from a B2B SaaS marketing perspective. The ebook starts by using prominent tech failures to highlight why you should ditch feel-good metrics & MQLs, so your 'marketing' can have direct impact on sales.

• You'll see the TWO steps and mindset required to lay a foundation for acquiring PQLs. There's a framework in there for teams in your company to achieve the cross-functional focus for turning PQLs into happy customers.

• Ready to roll up your sleeves and impact sales? See practical insights as we detail FOUR ways B2B marketers are acquiring PQLs — from Dom Kent of Mio to Rand Fishkin of SparkToro.

• Finally, you'll see how Product-Led Storytelling fuels the acquisition of PQLs across all four ways.

No email (MQL) required.

One-click access, no MQLing, no fluff. Click the link below, get instant access to VEC’s guide. I detailed 4 ways you too can acquire PQLs at scale & profit to directly impact sales & revenue.

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