Module 01

The Business Case for Product-Led Storytelling

Besides being a unique way to rethink how you execute your B2B content marketing, there are very strategic business cases for Product-Led Storytelling. We kick the course off with why you (and your team) should prioritize it today.

Module 02

The Gaps Product-Led Storytelling Helps You Bridge

Understanding the gaps bridged by Product-Led Storytelling will set you up for success. We will cover that in this module and use a real-life example to show you how a SaaS Founder filled that gap to grow their audience and startup.

Module 03

Building Your Product-Led Storytelling Foundation

Solid business-driving strategies are built on solid foundations. Product-Led Storytelling is no exception. Learn the three foundational pillars for crafting stories most likely to grow your SaaS product in this module.

Module 05

The Detailed Product-Led Storytelling Execution Steps

Unlike most storytelling theories, Product-Led Storytelling has well-defined, 3x9 execution steps. In this module, you’ll learn how to customize these steps and craft stories that attract, engage, and persuade your audience to convert.

Module 06

Live Product-Led Storytelling Execution

Put your learnings to action as you watch me craft a live Product-Led Storytelling piece. You’ll learn the entire process from story-briefing a piece to drafting, editing, and shredding the published draft into distributable excerpts.

You’re NOT A GOOD fit if:

You’re A GOOD fit if:

Who’s behind this?

Hi—I’m Victor Eduoh, Founder of VEC Studio. I help SaaS Founders craft stories that earn B2B buyers’ mindshare and drive product growth.

In 2020, the Martech landscape blew my mind. Over 8,000 tools were fighting for the same slice of prospects’ attention. Fast-forward to today, and it’s only gotten worse. There are now more than 14,100 (and counting) SaaS products in the Martech mix.

But it’s not just the Martech landscape. Whether you’re in Salestech, Proptech, Cybersecurity, or any other tech niche, the competition is getting fiercer by the day.

B2B buyers have the upper hand—they’ve always had. But now they have way more options to choose from. Yet, most, if not all, shortlist just 3–5 products when ready to buy. To make the cut, your SaaS product needs to be top of mind (and really trusted) to seal the deal.

But how do you earn that kind of mindshare?

Through powerful storytelling. Stories that resonate with your buyers can capture their attention and subtly show how your product is the solution they need. That’s why I created Product-Led Storytelling in 2020—to help SaaS Founders like you break through the noise, stand out, and earn buyers’ mindshare.

Through this course and Its exclusive community, I’m sharing all the customizable Product-Led Storytelling frameworks I’ve learned, designed, and rigorously refined to help you do just that.

How is this different from other storytelling courses?

The main difference is that this is the first, and maybe only, course on “Product-Led Storytelling.” Next to that is that I coined the term, developed, and refined its execution frameworks. Most other storytelling courses end up just talking about the hero’s journey or endlessly fall back to Obi-Won in Star Wars. The most you get, which I’ve seen, is about creating a narrative at the overarching company level, which has it’s place. This course touches on that. I also teach and give you a framework for defining your company's overarching narrative in Module 3. But the core focus here is more about making the most of your overarching narrative by crafting stories (and not just regular marketing and sales content) that continuously demonstrates your product’s unique value throughout the customer journey stages. That’s how you earn mindshare. Additionally, I’ve bundled this course with an exclusive community, so you can get direct feedback from me (and others in the community). This is why I’m opening ONLY 10 slots at a time.

Why should I even listen to you?

First, because I practice what I preach. I didn’t just coin Product-Led Storytelling and design its execution frameworks. But I’ve been leveraging the same to help the B2B SaaS companies that have worked (and still work) with VEC Studio, the company I founded. It’s how we’ve helped them grow. See the testimonials above. Next to that is that I want my children (and great grandchildren) to be seen in a positive light whenever people who encounter me in life hear my name attached to their names. My dad taught me that a good name is better than silver and gold. I’m so taking that to my grave. Hence, if this course was just about making me more money than it is about producing something of value, which I think people need, you’ll not be reading this.

How long do I need to complete the course?

The course is built so that you can immediately start applying what you learn. As a result, you can complete the entire course in 3–4 hours. In just one sitting. But applying what you learn, as you’ll see, will take longer. So you can return to binge on some lessons for as long as you want to, as you start to apply what you learn to craft “product-led” stories. You can be assured that you will have lifetime access.

I'm new to B2B content marketing. Will this still help?

This course isn’t for beginners. You may find some benefit from the storytelling principles taught. However, I wouldn't recommend buying it for someone who doesn't have any knowledge of B2B content basics.

My business is unique. Will this still help?

This course will benefit you if you are marketing or selling a unique or niche SaaS product. In fact, the nicher, the better. Otherwise, you may want to try another program. I only have experience marketing SaaS products with story-driven content, so the lessons and frameworks taught tilt accordingly.

What is your refund policy?

It’s pretty straightforward. 14 days after you buy the course (or 30% of the lessons), and you’re unsatisfied, request a 100% refund. No hard feelings. I’ll only ask you for feedback on what I could improve.

Behind this course’s scenes.

Tuesday, August 13th, 2024. I’ll never forget it. It was 01:23 am, and I was crawling into bed after 15 long, work hours. A part of me was excited, but the exhaustion weighed more. I had just finished what I thought would take a month—a journey that ended up devouring six.

Thinking my wife was fast asleep, I leaned in for a quiet goodnight (sorry, good morning) kiss, hoping not to wake her. But she stirred. “Baby,” she whispered, her tone a mix of softness and frustration. “You can’t keep coming to bed this late. It’s been months.” I pressed my lips against her forehead, a little longer, a little firmer. My silent apology. She understood.

We’re that close. To create something truly valuable, something else has to give. For me, it was late-night talks with my wife, the moments I’ll never get enough of. But they became casualties in the final stretch of creating this course. The deeper I dove, the more I sacrificed. What I thought would be a quick, one-month sprint at most became a six-month marathon. Six whole months. And every single day, I poured in my heart and soul. Not just to make this course so good, but to make it something worth far more than the price tag.

Here’s what I learned: Experience matters, but it’s not enough. You can have years of practice under your belt, even be the creator of a unique concept like Product-Led Storytelling, but packaging all that into a course that’s truly valuable and instantly applicable is a beast of its own. So I put in the extra hours.

And then some more. But I didn’t stop there. I didn’t just want to sell you a course, take your money, and disappear. Most “course creators” do that, but not me. I want you to master the art and science of crafting stories that resonate so deeply, they help your product claim a permanent spot in your buyers’ minds. I want you to earn buyers’ mindshare and grow your B2B SaaS startup through the stories you will learn to craft.

That’s why this isn’t just a course. It’s housed in an exclusive community where I’m right there with you. For the first 3 months after you purchase, ask me anything, anytime. Need more clarity on lessons 4.3, 6.4, 3.2 again? I’m there. Think you need to tweak your content strategy to enable Product-Led Storytelling execution? DM me. Stuck on your first product-led stories? You’ll get personalized feedback on your first three pieces, directly from me. This is why I’d be opening ONLY ten (10) slots at a time. Plus, you’ll be surrounded by others on the same journey, all within our exclusive community.

But let’s say it doesn’t click for you. That’s okay too. Not everyone will see the value, and I’m prepared for that. If within 14 days (or 30% into the course), you’re not satisfied, I’ll refund you 100%. No hard feelings. The only thing I’ll ask is how I can make it better. See you inside?