Product-Led Content Storytelling

Choose a plan below, and we’ll assemble a 5-people team of creatives who'll work hard to build your brand narrative, generate demand, and convert new users directly from well-crafted Product-Led Stories.

But... we’re not for everyone

We’re a good fit if you’re willing to think differently about content – a worthy investment for building your brand narrative, differentiating it from others to earn mindshare, and unlocking long-term results.

If you see content as a commodity, quick fix, or just another spin on your SEO dial, we’re probably not a good fit.

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Our ideal clients are early- & growth-stage B2B SaaS companies with free trial/freemium GTM motions and a few happy users.

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It takes deep work to craft high-quality Product-Led Stories – empathy for readers, strategic thinking, research, design, copywriting, partnership. Most importantly, we'll need some creative editorial freedom.

Product-Led Storytelling Plans

Launch

$7,500/month

Launch your demand-generating content foundation with Product-Led Storytelling.

Amplify

$14,500/month

Amplify your demand generation engine with high-velocity Product-Led Storytelling.

Custom

Contact us

Recruit and build a large Product-Led Storytelling content marketing team to consolidate growth.

Launch

$7,500/month

Launch your demand-generating content foundation with Product-Led Storytelling.

Amplify

$14,500/month

Amplify your demand generation engine with high-velocity Product-Led Storytelling.

Custom

Contact us

Recruit and build a large Product-Led Storytelling content marketing team to consolidate growth.

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Launch

Amplify

Custom

Strategy

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Strategic Narrative Alignment*

Product JTBD & use cases’ analysis

Topic Clusters’ Content Marketing Strategy Development or Refining

Extensive keywords & content gap analysis

Initial 6-Months Comprehensive Content Plan

ICP StoryScripts

Quarterly Content Consulting

Custom content marketing execution framework


Product-Led Storying Content Creation

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4 well-crafted, 1,500-2,000 words story-driven pieces/month

8 well-crafted, 1,500-2,000 words story-driven pieces/month

16 well-crafted, 1,500-2,000 words story-driven pieces/month

SEO content ideation

Everything in the Startup and Scale plans.

Thought leadership content ideas

Content ideation from sales & customer support calls

Get a dedicated talent hunter to source, vet, train, and hire a complete Product-Led Storytelling team of expert creatives

StoryBriefs & Outlines

Dedicated account manager

Headline alternatives

Dedicated design lead

Internal & external links

Dedicated editor & proofreader

Expert quotes

Dedicated distribution & content amplification expert

In-content highlights

Existing content pruning & updating

AI-powered SEO content optimization

Monthly content performance analysis & reporting


Media & In-Content Designs

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Custom Illustrations

In-content quote designs

In-content highlights’ designs

Product-Led CTA designs

Custom blog header designs

Product screenshot designs

Branded screenshots' annotations

Product GIFs designs


Editorial & Quality Assurance

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Premium Grammarly grammar edits

Premium HemingwayApp readability checks

Manual edits & proofreading

Brand voice toning

Automated plagiarism checks

Manual plagiarism checks


Distribution & Amplification

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Organic promotion checklist per piece

Two (2) email newsletter excerpts per piece

Four (4) organic social media promotion excerpts per piece

Two (2) experts/influencer cold email cold amplification excerpts per piece

Two (2) paid social promotion copy per piece

Two (2) excerpts for sharing in relevant communities per piece

One (1) branded 3-5 pages PDF social media slideshow deck per piece.

Content link sharing in relevant forums

Two (2) short AI-generated video summaries per piece (also good for social promotions)


Account Management

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Project management: Our PM tool

Communication: Email, video, and tasks’ chats in our PM tool

CMS content uploads: Any CMS

Project update syncs: Weekly


Term

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6 months minimum

Cancellation: 30-day notice


*If you don’t have a Strategic Narrative for us to align with and anchor content execution on, we’ll work with you develop one for a small extra fee. We haven’t rolled this out into an official service offering. Learn why this is crucial.

Just wanted to let you know that the article (after VEC’s rewrite) has been hovering at the #1 spot on Google for the following keywords “best employee engagement survey alternative.

I looked at it again today and in Canada, they have it as the featured snippet There’s not a huge amount of traffic to this term, but still wanted to say awesome job

Jamie Vernon; Product Marketing Lead, Dovico

VEC’s Other Services

SaaS copywriting

Starts at

$10,000


  • Strategy
  • Design Layout
  • Recommendations (not designing)
  • Product Storytelling infusions
  • Copywriting for firve pages

In-house content team training

Starts at

$15,000/3months

above-the-shoulder coaching for a content team of 3-5 people


  • 2x per week, 2 hours in-depth mentoring sessions
  • Guidance on developing a Topic Clusters content marketing strategy
  • performing extensive keywords & content gap analysis
  • generating great thought leadership content ideas
  • creating ICP StoryScripts
  • building StoryBriefs & Outlines
  • researching content
  • drafting with Product-Led Storytelling
  • creating & inserting screenshots & GIFs contextually into content
  • managing QA with the Triangular Feedback Framework, etc

Our team did a content training with Victor. He showed us live examples of putting [Product-Led Storytelling] StoryBriefs & Outlines together and helped us really understand the right way to craft content. He also helped us set up those foundational things that, most times, content marketers forget about… I’ll highly recommend him to anyone else.

Kristin Hicks; Strategic Marketing Director, Blackthorn

You'll get more than content.

Working with VEC also gives you free access to our Founder, a rated content and storytelling strategy mentor on GrowthMentor:

Slide
Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more. He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.
Carsten Pleiser
B2B SaaS PLG Leader & Co-founder of Paperless.io
Slide
Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor!
Swaathishree Sridhar
Growth & Product Marketer, FreshSales
Slide
Victor is great! He is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction on how to approach writing content that the customer will value. He took extra time to walk us through his process, and gave us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Sara Amin
Marketing Coordinator, DemandHub
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Slide
Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more. He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.
Carsten Pleiser
B2B SaaS PLG Leader & Co-founder of Paperless.io
Slide
Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor!
Swaathishree Sridhar
Growth & Product Marketer, FreshSales
Slide
Victor is great! He is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction on how to approach writing content that the customer will value. He took extra time to walk us through his process, and gave us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Sara Amin
Marketing Coordinator, DemandHub
previous arrow
next arrow
Slide
Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more. He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.
Carsten Pleiser
B2B SaaS PLG Leader & Co-founder of Paperless.io
Slide
Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor!
Swaathishree Sridhar
Growth & Product Marketer, FreshSales
Slide
Victor is great! He is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction on how to approach writing content that the customer will value. He took extra time to walk us through his process, and gave us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Sara Amin
Marketing Coordinator, DemandHub
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You’ll be in nice company

B2B SaaS & VCs trust VEC’s
Product-Led Storytelling approach

We didn’t have the expertise or time to execute high-quality content creation that explains the value our product brought to the table.

That’s where VEC came in.

Along with getting us ranked on Google’s first page for a handful of buyer-intent keywords and dozens of relevant search terms we couldn't get from all our previous marketing efforts, VEC pretty much defined the roadmap for our content strategy and helped us execute on that.

Andrew Woo; CO-FOUNDER & CEO, HONEYCART

Product-Led Storytelling Plans + Working with VEC FAQs

Can I speak with someone to ask questions/get more information?

Yes, you can.

Schedule a discovery call to speak with our team and ask any questions regarding any of our plans, services, and how we work.

What kind of writers/content creatives do you have?

Exceptional content marketing and storytelling thrives on articulate communication skills. Here at VEC, we hire talented and skillful communicators (strategists, storytellers, designers, editors, outreach) with requisite educational and professional training. In addition to this, we take great pains to train them on our unique Product-Led Storytelling approach.

VEC.studio doesn’t outsource ANY work to freelancers nor leaves your project in the hands of interns, except for data entry.

VEC is a 100% in-house B2B product storytelling studio unrepentant about producing high-quality work.

However, as needed, if your company is in a very niche sector, we'll hire, vet, train, and onboard creatives fit for your project at no extra cost to you.

 
How does VEC’s Product-Led Storytelling content marketing process work?

We craft content optimized for discovery if target readers research on search engines. But we put people above search engine bots and are well aware of the rise of dark social. To this effect, we keep organic promotion on social media feeds & communities in mind while producing content.

See the deliverables under Distribution & Amplification for an idea.

Here's a summary of how we typically work.

After our initial discovery call, we’ll learn more about your specific needs and offer unbiased recommendations – whether you’ll work with us or not.

We can also give a demo of how our service works, from strategy development to content ideation, production, in-content designs, editing, and organic amplification. We’ll show you live examples of StoryBriefs & Outlines, 1st Drafts, and can also walk you through our entire editorial process from A-Z to give you an idea of what to expect when you hire us.

If you’re interested in moving on, we’ll send over a Statement of Work (SOW) for you to review and sign electronically. Next is an onboarding process where you’ll fill a short in-take form and give us access to relevant in-house tools we need to start working together.

After onboarding your project officially, we’ll have a quick project kickoff meeting where you’ll meet the creatives on your project and we’ll meet the point of contact(s) we’ll be reporting to on your team.

Our SaaS copywriting service is a one-off project. Please, click on the “Book Call” button under this package to book a discovery call and learn more.

 
How does VEC’s in-house content coaching service work?

Book a discovery call directly with our Founder, Victor Eduoh, to ask questions or learn more about the in-house content team coaching service.

Can I switch plans or upgrade/downgrade Product-Led Storytelling plans/content volumes?

Yes, you can do both.

However, you can’t downgrade below our project minimums. We’ll need a 14-day notice if you want to upgrade plans, so we can plan ahead.

What payment terms do you offer?

We send monthly invoices on the first week of each month for the work we’ll do in that month, with payment due in seven (7) business days. We don’t accept Net 30 payment terms or similar.

Must I sign a long-term contract?

Not at all

Our minimum terms are six (6) months because we need to plan ahead for strategy and capacity. Each plan and term comes with a 30-day written cancellation clause. You're never locked into a contract if you don’t want to.

Our aim is to work with you long-term because you value our work, and not because you're stuck in a long-term contract.