Choose a plan below, and we’ll assemble a 5-people team of creatives who'll work hard to build your brand narrative, generate demand, and convert new users directly from well-crafted Product-Led Stories.
But... we’re not for everyone
We’re a good fit if you’re willing to think differently about content – a worthy investment for building your brand narrative, differentiating it from others to earn mindshare, and unlocking long-term results.
If you see content as a commodity, quick fix, or just another spin on your SEO dial, we’re probably not a good fit.
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Our ideal clients are early- & growth-stage B2B SaaS companies with free trial/freemium GTM motions and a few happy users.
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It takes deep work to craft high-quality Product-Led Stories – empathy for readers, strategic thinking, research, design, copywriting, partnership. Most importantly, we'll need some creative editorial freedom.
Product-Led Storytelling Plans
Launch
$7,500/month
Launch your demand-generating content foundation with Product-Led Storytelling.
Amplify
$14,500/month
Amplify your demand generation engine with high-velocity Product-Led Storytelling.
Custom
Contact us
Recruit and build a large Product-Led Storytelling content marketing team to consolidate growth.
Launch
$7,500/month
Launch your demand-generating content foundation with Product-Led Storytelling.
Amplify
$14,500/month
Amplify your demand generation engine with high-velocity Product-Led Storytelling.
Custom
Contact us
Recruit and build a large Product-Led Storytelling content marketing team to consolidate growth.
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Launch | Amplify | Custom | |
|---|---|---|---|
Strategy | Cell | Cell | Cell |
Strategic Narrative Alignment* | |||
Product JTBD & use cases’ analysis | |||
Topic Clusters’ Content Marketing Strategy Development or Refining | |||
Extensive keywords & content gap analysis | |||
Initial 6-Months Comprehensive Content Plan | |||
ICP StoryScripts | |||
Quarterly Content Consulting | |||
Custom content marketing execution framework |
Product-Led Storying Content Creation | Cell | Cell | Cell |
4 well-crafted, 1,500-2,000 words story-driven pieces/month | 8 well-crafted, 1,500-2,000 words story-driven pieces/month | 16 well-crafted, 1,500-2,000 words story-driven pieces/month | |
SEO content ideation | Everything in the Startup and Scale plans. | ||
Thought leadership content ideas | |||
Content ideation from sales & customer support calls | Get a dedicated talent hunter to source, vet, train, and hire a complete Product-Led Storytelling team of expert creatives | ||
StoryBriefs & Outlines | Dedicated account manager | ||
Headline alternatives | Dedicated design lead | ||
Internal & external links | Dedicated editor & proofreader | ||
Expert quotes | Dedicated distribution & content amplification expert | ||
In-content highlights | |||
Existing content pruning & updating | |||
AI-powered SEO content optimization | |||
Monthly content performance analysis & reporting |
Media & In-Content Designs | Cell | Cell | Cell |
Custom Illustrations | |||
In-content quote designs | |||
In-content highlights’ designs | |||
Product-Led CTA designs | |||
Custom blog header designs | |||
Product screenshot designs | |||
Branded screenshots' annotations | |||
Product GIFs designs |
Editorial & Quality Assurance | Cell | Cell | Cell |
Premium Grammarly grammar edits | |||
Premium HemingwayApp readability checks | |||
Manual edits & proofreading | |||
Brand voice toning | |||
Automated plagiarism checks | |||
Manual plagiarism checks |
Distribution & Amplification | Cell | Cell | Cell |
Organic promotion checklist per piece | |||
Two (2) email newsletter excerpts per piece | |||
Four (4) organic social media promotion excerpts per piece | |||
Two (2) experts/influencer cold email cold amplification excerpts per piece | |||
Two (2) paid social promotion copy per piece | |||
Two (2) excerpts for sharing in relevant communities per piece | |||
One (1) branded 3-5 pages PDF social media slideshow deck per piece. | |||
Content link sharing in relevant forums | |||
Two (2) short AI-generated video summaries per piece (also good for social promotions) |
Account Management | Cell | Cell | Cell |
Project management: Our PM tool | |||
Communication: Email, video, and tasks’ chats in our PM tool | |||
CMS content uploads: Any CMS | |||
Project update syncs: Weekly |
Term | Cell | Cell | Cell |
6 months minimum | |||
Cancellation: 30-day notice |
*If you don’t have a Strategic Narrative for us to align with and anchor content execution on, we’ll work with you develop one for a small extra fee. We haven’t rolled this out into an official service offering. Learn why this is crucial.
Just wanted to let you know that the article (after VEC’s rewrite) has been hovering at the #1 spot on Google for the following keywords “best employee engagement survey alternative.
I looked at it again today and in Canada, they have it as the featured snippet There’s not a huge amount of traffic to this term, but still wanted to say awesome job
Jamie Vernon; Product Marketing Lead, Dovico
VEC’s Other Services
SaaS copywriting
Starts at
$10,000
In-house content team training
Starts at
$15,000/3months
above-the-shoulder coaching for a content team of 3-5 people
Our team did a content training with Victor. He showed us live examples of putting [Product-Led Storytelling] StoryBriefs & Outlines together and helped us really understand the right way to craft content. He also helped us set up those foundational things that, most times, content marketers forget about… I’ll highly recommend him to anyone else.
Kristin Hicks; Strategic Marketing Director, Blackthorn
You'll get more than content.
Working with VEC also gives you free access to our Founder, a rated content and storytelling strategy mentor on GrowthMentor:
You’ll be in nice company
B2B SaaS & VCs trust VEC’s
Product-Led Storytelling approach
We didn’t have the expertise or time to execute high-quality content creation that explains the value our product brought to the table.
That’s where VEC came in.
Along with getting us ranked on Google’s first page for a handful of buyer-intent keywords and dozens of relevant search terms we couldn't get from all our previous marketing efforts, VEC pretty much defined the roadmap for our content strategy and helped us execute on that.
Andrew Woo; CO-FOUNDER & CEO, HONEYCART
Product-Led Storytelling Plans + Working with VEC FAQs
Yes, you can.
Schedule a discovery call to speak with our team and ask any questions regarding any of our plans, services, and how we work.
Exceptional content marketing and storytelling thrives on articulate communication skills. Here at VEC, we hire talented and skillful communicators (strategists, storytellers, designers, editors, outreach) with requisite educational and professional training. In addition to this, we take great pains to train them on our unique Product-Led Storytelling approach.
VEC.studio doesn’t outsource ANY work to freelancers nor leaves your project in the hands of interns, except for data entry.
VEC is a 100% in-house B2B product storytelling studio unrepentant about producing high-quality work.
However, as needed, if your company is in a very niche sector, we'll hire, vet, train, and onboard creatives fit for your project at no extra cost to you.
We craft content optimized for discovery if target readers research on search engines. But we put people above search engine bots and are well aware of the rise of dark social. To this effect, we keep organic promotion on social media feeds & communities in mind while producing content.
See the deliverables under Distribution & Amplification for an idea.
Here's a summary of how we typically work.
After our initial discovery call, we’ll learn more about your specific needs and offer unbiased recommendations – whether you’ll work with us or not.
We can also give a demo of how our service works, from strategy development to content ideation, production, in-content designs, editing, and organic amplification. We’ll show you live examples of StoryBriefs & Outlines, 1st Drafts, and can also walk you through our entire editorial process from A-Z to give you an idea of what to expect when you hire us.
If you’re interested in moving on, we’ll send over a Statement of Work (SOW) for you to review and sign electronically. Next is an onboarding process where you’ll fill a short in-take form and give us access to relevant in-house tools we need to start working together.
After onboarding your project officially, we’ll have a quick project kickoff meeting where you’ll meet the creatives on your project and we’ll meet the point of contact(s) we’ll be reporting to on your team.
Our SaaS copywriting service is a one-off project. Please, click on the “Book Call” button under this package to book a discovery call and learn more.
Book a discovery call directly with our Founder, Victor Eduoh, to ask questions or learn more about the in-house content team coaching service.
Yes, you can do both.
However, you can’t downgrade below our project minimums. We’ll need a 14-day notice if you want to upgrade plans, so we can plan ahead.
We send monthly invoices on the first week of each month for the work we’ll do in that month, with payment due in seven (7) business days. We don’t accept Net 30 payment terms or similar.
Not at all
Our minimum terms are six (6) months because we need to plan ahead for strategy and capacity. Each plan and term comes with a 30-day written cancellation clause. You're never locked into a contract if you don’t want to.
Our aim is to work with you long-term because you value our work, and not because you're stuck in a long-term contract.