VEC’s Product-Led Content Storytelling  Process

We use storytelling to weave your product into well-crafted content your target ICPs would enjoy. The goal is to help you deliver content experiences that earns mindshare and unlocks long-term growth.

“We’re happy with how these have progressed – thank you for learning our product in this short timeframe and we like how these have been woven well into the articles.”

AMANDA LIEU 

Director of Brand, Product Marketing & Growth

From strategy to content planning, ideation, writing, in-content designs, editing, content optimization, and amplification. VEC does it all, using our TCCS (Topic Clusters Content Strategy) and Product-Led Storytelling frameworks.

“I just wanted to say VEC are beasts when it comes to writing content. They got us some real epic pieces on our website and we really enjoyed working with them throughout the process.”

OMAR SANTANA

Co-Founder & COO

Step ONE

Strategy, First!

1.1: Different, not “better.”

Strategic Narrative Alignment

How are you different from competing products? What’s your unique PoV? With so much noise out there, great content marketing requires a differentiating brand narrative, not a “better” product.

VEC starts all projects by aligning with your unique, differentiating point of view or helping you design one, so we can anchor your product’s storytelling on that and project your brand’s vision.

“It’s hard to find people who get the mission that you have. But VEC was able to come in and hit the ground running immediately. I really appreciate all the hardwork they put into creating our content and collaborating with us.”

OMAR SANTANA

Co-Founder & COO

1.2: Build topical authority

Content Marketing Strategy

Content performs better when clustered around topics. It signals to Google you're an authority on such topics. It helps you build a solid website information architecture that improves user experience.

We use VEC’s TCCS (Topic Clusters Content Strategy) framework to develop such an authority-building content marketing strategy with topics that support your brand narrative.

“...topical authority is something like the holy grail in marketing and very hard to achieve. Awesome you guys provide guidance.”

STEPHAN WENGER

Head of Marketing

1.3: User Intent Mapping

Going Beyond SEO Keywords

For each topic identified in the content marketing strategy we develop, we zoom in, going beyond keywords and SEO metrics to identify search intents and customer pain points.

We map these to the sales funnel journey stages and use the same to develop a content execution plan aimed at guiding readers down the funnel from whatever stage they consume your content.

“We had a content marketing strategy before. But ramping it up with Victor and his team and putting a real body behind it has been very helpful… I’ll totally recommend VEC to anyone else.”

KRISTIN HICKS

Strategic Marketing Director

Step TWO

Story-Driven Execution

2.1: Show, don’t just tell

Product-Led Storytelling

Creating high-converting content experiences is about using engaging storytelling to show (not just telling) readers how to solve their problems with your product.

VEC’s trademark Product-Led Storytelling approach embodies the principles of showing (not just telling). It transforms regular drafts into highly engaging ones by weaving in testimonials, reviews, product walkthroughs, and copywriting.

“Reading the content you guys have written so far has given me a newfound confidence in our product succeeding. You guys explain really well how our product can help managers listen to feedback better and you provide just the right statistics and information to entice curiosity. This truly is product-led content, and you’ve exceeded my expectations.”

JAMIE VERNON

Product Marketing Lead

2.2: Signups, not just MQLs

Acquire New Users from Content

Stop piling up emails disguised with MQL tags. Craft content that attracts, engages and funnels interested readers into new product signups.

That’s the ultimate goal of VEC’s Product-Led Storytelling approach: To help you transform each content piece you publish into experiences that funnel readers into new users and customers.

“Goodnews! Omar was able to close 2 out of the 3 demos on the spot. They were some of the hottest leads we got from the content you guys created.”

ANDREW WOO

Co-Founder & CEO

2.3: Stop waiting to rank

Content Distribution & Amplification

Ranking highest on Google is good, but it doesn't guarantee anything. Like you, prospects now discover content and products from everywhere – social feeds, forums, communities, etc.

VEC optimizes all drafts for search. We also blend in expert and influencer opinions, in-content designs, and content excerpts for social, community, newsletter, and paid promotions where your target readers hang out.

“Thank you so much for the in-content designs and excerpts, I really like them.”

DANIEL NGUYEN

Founder & CEO

You’ll be in nice company

B2B SaaS & VCs trust VEC’s
Product-Led Storytelling approach

We didn’t have the expertise or time to execute high-quality content creation that explains the value our product brought to the table.

That’s where VEC came in.

Along with getting us ranked on Google’s first page for a handful of buyer-intent keywords and dozens of relevant search terms we couldn't get from all our previous marketing efforts, VEC pretty much defined the roadmap for our content strategy and helped us execute on that.

Andrew Woo; CO-FOUNDER & CEO, HONEYCART

You’ll love our workflow.

..personalized to your business needs.

Strategy

  • Topical Research
  • Content Marketing Strategy
  • Customer Research
  • Pains & Keywords’ Research
  • Product Use Cases’ Analysis
  • ICP StoryScripts
  • Initial 6-month Content Plan

Production

  • Brand & Style Guides
  • Content Ideation
  • StoryBriefs & Outlines
  • Designs & Illustrations
  • Draft Reviews
  • Plagiarism Checks
  • Editing & Proofreading

Distribution

  • Blog Management
  • CMS Uploads
  • On-page Optimization
  • Promotion & OUtreach
  • Social Excerpts
  • Email Newsletter Excerpts
  • Reports

Get in touch

For every client, VEC assembles a 5-people creative team to strategize, produce, design, edit, and distribute high-quality content crafted with storytelling. Our goal is to help build your brand narrative, earn mindshare, generate and capture demand.

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