To consolidate its Product-Led Growth positioning and attract expansion stage companies seeking investment, Openview sought a content partner. Particularly, their need for a partner grounded in storytelling and product-led content marketing endeared them to VEC Studio. We worked with then Content Strategy Director, Kristin Hillery, to finesse content ideas. We then crafted content for approved ideas with our story-driven, product-led content approach.
Thank you so much for these thoughtful drafts and copy-edits, I really love them.
Outcome 01: Award
One of the content pieces we crafted for OpenView won the Most Valuable SaaS Content Award (user onboarding category):
Outcome 02: Traffic, reads, engagement
Our pieces for OpenView generate organic traffic till date. And this is in addition to reads, thumbs up, and engagement from executives.
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Start articulating your product’s value through story-driven content, crafted to earn buyers’ mindshare and drive growth.
We’d become power users of your product to grasp its unique value. We will conduct ongoing customer research and interviews, collaborate with your in-house team(s), and use these insights to craft story-driven content your ICPs will actually want to read. We prioritize long-term relationships with a few clients, to deliver excellent work and help each other grow.
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