Honey Cart Case Study
The founders of HoneyCart, a niche B2B SaaS product for caterers, struggled to communicate their product’s unique value. They wasted most of their marketing budget on traffic to pages and content that didn’t explain their uniqueness or effectively showcase the value of their product. Working with Andrew Woo, the startup’s CEO, we defined a narrative that differentiated HoneyCart from competitors and articulated their product’s value. To project that narrative, we worked with their COO, Omar Santana, to develop and execute story-driven, product-led content marketing that changed the tide for them.
Outcome 01: Outperforming previous marketing effort
Through a blend of thought leadership, how-to guides, case studies, landing page copywriting, etc., our work for HoneyCart surpassed all their previous marketing efforts combined:
We didn’t have the expertise or time to execute high-quality, story-driven content creation that explains the value our product brought to the table. That’s where VEC came in. They got us ranked on Google’s first page for a handful of buyer-intent keywords and dozens of relevant search terms we couldn’t get from all of our previous marketing efforts.
Outcome 02: Ongoing pipeline generation
Years after working with us, HoneyCart still generates dozens of monthly pipeline from the story-driven, product-led content we executed for them.
It’s hard to find people who get the mission that you have. But VEC was able to come in and hit the ground running immediately. I really appreciate all the hardwork they put into creating our content and collaborating with us.
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Start articulating your product’s value through story-driven content, crafted to earn buyers’ mindshare and drive growth.
We first become power users of your product to grasp its unique value. Then conduct ongoing customer research/interviews and collaborate with your SMEs to glean rare insights for crafting story-driven content your target ICPs actually want to read. We prioritize long-term relationships with a few clients, to deliver excellent work and help each other grow.
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