We’re curious creatives passionate about people and tech solutions.

Driven by our vision and core values, here to connect people to tech solutions, using content strategy and product storytelling.

OUR VISION

Help Make the Global Web More Valuable & Useful, One Story for One Person at a Time

Imagine a world where the web has well-crafted content in the form of relatable stories for anyone looking for solutions to their problems. When you work with VEC, that’s the world you’d be building.

Our Values

We breathe using storytelling to produce well-crafted content. We do it with these core values at heart.

1-

Growth, Helping Others Grow

We rise by lifting others. From teammates to clients and partners, VECians only consider it “growth” if it helped others “grow.”

2-

Care, Really Mean It

Prospects are humans, not bots or tools. Ensure your content engages and expresses that you truly care about solving their problems over conversion metrics.

3-

Show, Don’t Just Tell

Have a problem-solving mindset. Inspire mutually beneficial action by showing (not just telling) how a product solves specific customer pain points.

4-

Different, Not Better

Don’t “better” the competition. Be different! Have a strong point of view, strive to standout, and be recognized by those who really need what you offer.

Our Proprietary Frameworks

We work really hard to help our clients (and ourselves) turn a profit. We also develop proprietary frameworks to help those who can’t work with us execute our unique approach to story-driven, B2B content marketing:

TCCS (Topic Clusters Content Strategy)

When HubSpot invented topic clusters in 2016, it was generic and mostly aimed at outsmarting Google. To make it a reliable B2B SaaS content marketing strategy development tool, we redesigned it into the TCCS Framework.

This new approach elevates a company’s Strategic Narrative to the top with supporting content clustered around topics and aligned to the typical customer journey. Executing this way helps you build topical authority without losing touch with your product or customers’ needs.

Product-Led Storytelling

Our trademark invention, Product-Led Storytelling is the new B2B SaaS content marketing approach fit for the Product-Led Growth era.

Executed by combining two other VEC-invented frameworks –ICP StoryScripts and StoryBriefs & Outlines. And involves using storytelling to weave SaaS products into well-crafted content personalized for target ICPs. As its illustration shows, this unique approach helps you funnel engaged readers into signups (not just MQLs) directly from content. 

The Triangular Feedback Framework

Developed by a former VECian, Tamilore Sonaike, the Triangular Feedback Framework articulates VEC's tight in-house Quality Assurance process.

Across its three stages – Foundational, Course Correction, and In-line Edits – this framework guides us in crafting stellar story-driven pieces every single time.

Product-Led Single Point of Truth

The Product-Led Single Point of Truth is another VEC-developed framework. It visually illustrates how teams in a PLG company should focus on the two essential business-driving factors: the customer and the product.

As a bonus, we show our cherished customers how to achieve this crucial, cross-functional team focus required to unlock growth.

Meet Us

Nyiabari Joseph

Design Lead

Victor Eduoh

Founder, Lead Strategist

McCarthy Owie

Marketing Designer

Bryan Benibo

Marketing Designer

Nyiabari Joseph

Design Lead

McCarthy Owie

Marketing Designer

Bryan Benibo

Marketing Designer

Victor Eduoh

Founder, Lead Strategist

Led by a GrowthMentor

Client or teammate, working with VEC also gives you free access to our Founder, a rated content and storytelling strategy mentor on GrowthMentor:

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Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more. He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.
Carsten Pleiser
B2B SaaS PLG Leader & Co-founder
Slide
Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor!
Swaathishree Sridhar
Growth & Product Marketer
Slide
Victor is great! He is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction on how to approach writing content that the customer will value. He took extra time to walk us through his process, and gave us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Sara Amin
Marketing Coordinator
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Slide
Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more. He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.
Carsten Pleiser
B2B SaaS PLG Leader & Co-founder
Slide
Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor!
Swaathishree Sridhar
Growth & Product Marketer
Slide
Victor is great! He is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction on how to approach writing content that the customer will value. He took extra time to walk us through his process, and gave us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Sara Amin
Marketing Coordinator
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Become a VECian

Fancy VEC’s vision and core values?

Come help us advance it!

We’re a small company and will happily remain so. We cherish gentleness, common sense, empathy, deep thinkers, and hardworkers.

Got these virtues?

Pls, apply to join us by clicking any role below:

Product-Led Content Marketing Strategist

Don’t see a role you like but want in? Email careers@vec.studio

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