Driven by our vision and core values, VEC uses storytelling to craft thoughtful content that connects people to tech solutions that’ll impact their lives positively.
Help Make the Global Web More Valuable & Useful, One Story for One Person at a Time
Imagine a world where the web has well-crafted content in the form of relatable stories for anyone looking for solutions to their problems. When you work with VEC, that’s the world you’re building for our generations to come.
We breathe using storytelling to produce well-crafted content. And we do so with these core values at heart.
Growth, Helping Others Grow
We rise by lifting others. From teammates to clients and partners, VECians only consider it “growth” if it helped others “grow.”
Care, Really Mean It
Prospects are humans, not bots or tools. Ensure your content engages and expresses that you truly care about solving their problems over conversion metrics.
Show, Don’t Just Tell
Have a problem-solving mindset. Inspire mutually beneficial action by showing (not just telling) how a product solves specific customer pain points.
Different, Not Better
Don’t “better” the competition. Be different! Have a strong point of view, strive to standout, and be recognized by those who really need what you offer.
Our Proprietary Frameworks
We work really hard to help our clients (and ourselves) turn a profit. We also develop proprietary frameworks to help those who can’t work with us execute our unique approach to story-driven, B2B content marketing:
TCCS (Topic Clusters Content Strategy)
When HubSpot invented topic clusters in 2016, it was generic and mostly aimed at outsmarting Google. To make it a reliable B2B SaaS content marketing strategy development tool, we redesigned it into the TCCS Framework.
This new approach elevates a company’s Strategic Narrative to the top with supporting content clustered around topics and aligned to the typical customer journey. Executing this way helps you build topical authority without losing touch with your product or customers’ needs.
Our trademark invention, Product-Led Storytelling is the new execution approach to B2B SaaS content marketing and copywriting fit for the Product-Led Growth era.
Through its 9-steps, this process is how you use storytelling to weave your product into well-crafted content target ICPs will ACTUALLY consume. It can help you funnel engaged readers into new product signups (not just MQLs) directly from content.
For the remaining two frameworks, use the same copy we have on the site.
The Triangular Feedback Framework
Developed by our Chief People Officer, Tamilore, the Triangular Feedback Framework is the articulation of VEC's tight in-house Quality Assurance process.
Across its three stages – Foundational, Course Correction, and In-line Edits – this framework guides us in crafting stellar story-driven pieces every single time.
Product-Led Single Point of Truth
The Product-Led Single Point of Truth is another VEC-developed framework. It visually illustrates how teams in a PLG company should focus on the two essential business-driving factors: the customer and the product.
As a bonus, we show our cherished customers how to achieve this crucial, cross-functional team focus required to unlock growth.
Founder, Lead Strategist
Chief People Officer & Lead Product-Led Storyteller
Director Of Outreach & Distribution
Founder, Lead Strategist
Led by a GrowthMentor
Client or teammate, working with VEC also gives you free access to our Founder, a rated content and storytelling strategy mentor on GrowthMentor:
Become a VECian
Fancy VEC’s vision and core values?
Come help us advance it!
We’re a small company and will happily remain so. We cherish an undying quest for knowledge, empathy, self-development, deep thinking, and hardwork.
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