We’re a bunch of curious creatives deeply passionate about people.

Driven by our vision and core values, VEC uses storytelling to craft thoughtful content that connects people to tech solutions that’ll impact their lives positively.

OUR VISION

Help Make the Global Web More Valuable & Useful, One Story for One Person at a Time

Imagine a world where the web has well-crafted content in the form of relatable stories for anyone looking for solutions to their problems. When you work with VEC, that’s the world you’re building for our generations to come.

Our Values

Yes, we breathe using storytelling to produce well-crafted content. But we do that through the mindset of these core values.

1-

Growth, Helping Others Grow

We rise by lifting others. From teammates to clients and partners, VECians only consider it “growth” if it helped others “grow.”

2-

Care, Really Mean It

Prospects are humans, not bots or tools. Ensure your content engages and expresses that you truly care about solving their problems over conversion metrics.

3-

Show, Don’t Just Tell

Have a problem-solving mindset. Inspire mutually beneficial action by showing (not just telling) how a product solves specific customer pain points.

4-

Different, Not Better

Don’t “better” the competition. Be different! Have a strong point of view, strive to standout, and be recognized by those who really need what you offer.

Rethinking B2B content marketing

We aren’t just here to turn a profit for ourselves and our clients. VEC is advancing the global practice of B2B content marketing by finetuning it to the needs of people. The following proprietary frameworks depict:

TCCS (Topic Clusters Content Strategy)

When HubSpot invented topic clusters in 2016, it was generic and mostly aimed at outsmarting Google. To make it a reliable B2B SaaS content marketing strategy development tool, we redesigned it into the TCCS Framework.

This new approach elevates a company’s Strategic Narrative to the top with supporting content clustered around topics and aligned to the typical customer journey. Executing this way helps you build topical authority without losing touch with your product or customers’ needs.

Product-Led Storytelling

Our trademark invention, Product-Led Storytelling is the new execution approach to B2B SaaS content marketing and copywriting fit for the Product-Led Growth era.

Through its 9-steps, this process is how you use storytelling to weave your product into well-crafted content target ICPs will ACTUALLY consume. It can help you funnel engaged readers into new product signups (not just MQLs) directly from content.

For the remaining two frameworks, use the same copy we have on the site.

The Triangular Feedback Framework

Developed by our Chief People Officer, Tamilore, the Triangular Feedback Framework is the articulation of VEC's tight in-house Quality Assurance process.
Across its three stages – Foundational, Course Correction, and In-line Edits – this framework guides us in crafting stellar story-driven pieces every single time.

Product-Led Single Point of Truth

The Product-Led Single Point of Truth is another VEC-developed framework. It visually illustrates how teams in a PLG company should focus on the two essential business-driving factors: the customer and the product.

As a bonus, we show our cherished customers how to achieve this crucial, cross-functional team focus required to unlock growth.

Meet Us

Tami Sonaike

Chief People Officer &
Lead Product-Led Storyteller

Nyiabari Joseph

Design Lead

Sheriff Subair

Director Of Outreach & Distribution

Stephanie Inabo

Lead Editor

Victor Eduoh

Founder, Lead Strategist

Bryan Benibo

Marketing Designer

McCarthy Owie

Marketing Designer

Tami Sonaike

Chief People Officer & Lead Product-Led Storyteller

Nyiabari Joseph

Design Lead

Stephanie Inabo

Lead Editor

Sheriff Subair

Director Of Outreach & Distribution

McCarthy Owie

Marketing Designer

Bryan Benibo

Marketing Designer

Victor Eduoh

Founder, Lead Strategist

Led by a GrowthMentor

Client or teammate, working with VEC also gives you free access to our Founder, a rated content and storytelling strategy mentor on GrowthMentor:

Slide
Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more. He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.
Carsten Pleiser
B2B SaaS PLG Leader & Co-founder of Paperless.io
Slide
Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor!
Swaathishree Sridhar
Growth & Product Marketer, FreshSales
Slide
Victor is great! He is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction on how to approach writing content that the customer will value. He took extra time to walk us through his process, and gave us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Sara Amin
Marketing Coordinator, DemandHub
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Slide
Was super excited to be speaking with Victor after reading his content on his blog about Product-Led Storytelling. And he exceeded my expectations even more. He provided clear guidance and framework on how to think differently about product-led content and gave a roadmap of actionable To-Dos I can implement straight away. Would definitely recommend Victor and look forward to having more mentoring sessions with him.
Carsten Pleiser
B2B SaaS PLG Leader & Co-founder of Paperless.io
Slide
Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor!
Swaathishree Sridhar
Growth & Product Marketer, FreshSales
Slide
Victor is great! He is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction on how to approach writing content that the customer will value. He took extra time to walk us through his process, and gave us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Sara Amin
Marketing Coordinator, DemandHub
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Become a VECian

Fancy VEC’s vision and core values?

Come help us advance it!

We’re a small company and will happily remain so. We cherish an undying quest for knowledge, empathy, self-development, deep thinking, and hardwork.

Still interested?

Don't see a role you like but still want in? Send an email

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