The Studio

Your home for well-researched actionable insights on strategizing and crafting story-driven, product-led content that earns mindshare and drives growth.

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How to Build B2B Owned Audiences? Write for One ICP at a Time

All odds seem stacked against B2B Marketers.  The rising use of ad blockers. Google’s unpredictable ranking factors. The coming of a cookie-less internet. Privacy issues and the soon-illegalizing of 3rd party data. Unreliable social media algos.  I could go on and on, but the point

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Demand-Generating Owned Media Funnel Framework for B2B Marketers

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Victor Eduoh

March 14, 2023

Goodbye B2B Buyer Personas; Hello ICP StoryScripts

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Victor Eduoh

March 3, 2023

SaaS Content Writing: A Product-Led Approach that Generates Demand

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Victor Eduoh

February 13, 2023

Grammarly’s Marketing Strategy: Growing to 30+ Million Users via Content Marketing

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Victor Eduoh

January 15, 2023

Content Recall: Why Most B2B Blogs Don’t Bite (and How to Solve It)

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Victor Eduoh

September 21, 2022

B2B User Generated Content: How to Maximize Its Full Potential

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Tamilore Sonaike

September 21, 2022

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