The Product-Led Storytelling Newsletter
DING!
Your PLS playbook, en route your inbox
We’ve boarded your copy of the Product-Led Storytelling (PLS) playbook on a flight headed to your email inbox. But check your promotions tab or spam folder in case those pesky email filters mistake the value of what we’ve just sent your way. Thankfully, the playbook will show you how to use relatable stories to craft content your B2B buyers will actually want to read and bookmark, not mark as spam.
VEC Studio pretty much defined the roadmap for our content strategy and helped us execute on it. They took the time to understand our value proposition and helped us communicate it in our marketing assets. As a result, we’re getting more traffic and exposure than before. Also, anytime anybody visits our website, they understand our value proposition quicker and clearer.”
Andrew Woo, Co-founder & CEO, HoneyCart.
Read HoneyCart’s success story
Want more?
Below are resources to help you think differently about the need for using stories to craft B2B content.
Earning B2B Buyers’ Mindshare
Earning buyers’ mindshare increases the chances they’ll shortlist your B2B SaaS when ready to buy. So learn how to do it right with this guide.
Read the guide
Marketing to Existing Customers
Marketing to existing customers can drive more predictable B2B SaaS growth. Learn how to do it right with this detailed guide.
Open the guide
Crafting Recallable B2B Content
Content recall gives B2B blogs teeth to bite and drive demand. This essay explores how you can create recallable content.
Read the essayCrafted with ❤️ in Port Harcourt