OpenView Partners
To consolidate its Product-Led Growth positioning and attract expansion stage companies seeking investment, Openview sought a content partner. Particularly, their need for a partner grounded in storytelling and product-led content marketing endeared them to VEC Studio. We worked with then Content Strategy Director, Kristin Hillery, to finesse content ideas. We then crafted content for approved ideas with our story-driven, product-led content approach.
Thank you so much for these thoughtful drafts and copy-edits, I really love them.
Outcome 01: Award
One of the content pieces we crafted for OpenView won the Most Valuable SaaS Content Award (user onboarding category):
Outcome 02: Traffic, reads, engagement
Our pieces for OpenView generate organic traffic till date. And this is in addition to reads, thumbs up, and engagement from executives.
Crafted with ❤️ in Port Harcourt