The Product-Led Storytelling Playbook

For using stories to craft marketing and sales content that grows B2B SaaS products.

Stop publishing undifferentiated marketing and sales content that blends in with the noise. Download this ebook to learn the key pillars and must-haves for using relatable stories to craft compelling content your B2B prospects will actually read—using the Product-Led Storytelling approach.

Victor caught my attention when I read through a playbook he put together on Product-Led Storytelling a number of years ago, we then had an initial call to discuss it in more detail. I found his approach very interesting and valuable and wanted to share it with our portfolio at Speedinvest, so I invited him along to host workshops with our 300+ portfolio companies (mainly European-based). They worked out very well and were some of the highest-rated workshops that we hosted and continued to work with him.

Jon Butterfied, Growth Partner & Head of Platform, Speedinvest.

Start crafting B2B content with stories

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Why read this playbook?

Using relatable stories to craft content grows B2B SaaS

You’ll learn how to strategize and use relatable stories to craft differentiated content B2B buyers really read. A few of the key insights detailed in the playbook are:

How to design a unique product narrative

Competition in B2B SaaS is at an all-time high. Standing out with a narrative unique to your product has never been more crucial. Delve in to learn the framework for doing that.

Building a product-led content marketing strategy

Ticking off items on the SEO checklist or ranking highest no longer does the trick. You now need a content strategy that brings your product’s unique value to the fore, as detailed in this ebook.

The nine (9) steps to using stories to craft content

Part product marketing, part content marketing, learn the nine creative steps that fuses both functions, guiding you (and your team) in using stories to craft compelling SaaS content.

Craft compelling B2B SaaS content with stories

This playbook will teach you how. And it is free, if you download it today.

Download the PLS playbook:

Start using relatable stories to craft resonant content that grow your B2B SaaS

Download the playbook