product-led storytelling, SaaS Content Writing

Hate Generic B2B Content Brief Templates? Try StoryBriefs & Outlines

I’m obsessed with content consumption. I track it every month. And each new piece ...

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Demand Generation, Owned Media Strategy, SaaS Content Writing

How to Build B2B Owned Audiences? Write for One ICP at a Time

All odds seem stacked against B2B Marketers.  The rising use of ad blockers. Google’s ...

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product-led storytelling, SaaS Content Writing

SaaS Content Writing: A Product-Led Approach that Generates Demand

Imagine two writers, Kat and Vic.  They’re both creating content to educate the market ...

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content strategy case study, saas content marketing

Grammarly’s Marketing Strategy: Growing to 30+ Million Users via Content Marketing

24th April 2017.  That’s when I first used Grammarly’s freemium app. Sixty-nine consecutive months ...

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